Executive Summary The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a ’borderless’ world and increased information dissemination about the majestic sceneries throughout the world‚ with the southern Bengal region being no exception. We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of tourists entering the country presents
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Latest products by PIA and quality achievements…. 15 11) SWOT ANALYSIS………………………………………………………. 19 12) PEST ANALYSIS……………………………………………………….. 26 13) RECOMMENDATIONS FOR………………………………………….. 29 PAKISTAN INTERNATIONAL AIRLINES 14) References…………………………..…………………………………… 32 Executive summary: In 1955 Pakistan International Airline formed. It is the 16th largest airline in Asia‚ operating scheduled services to 73 destinations throughout Asia‚ the Middle East‚ Europe and North America‚
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SWOT Analysis Vodafone significantly enhanced its presence in the enterprise market and Cable & Wireless’ acquisition has been a strong catalyst. The group’s enterprise customers range from small-office-home-office (SoHo) businesses and small-to medium-sized enterprises (SME)‚ through to large domestic and multi-national corporates (MNC). Vodafone caters to about 30 million mobile enterprise customers accounting for around 8% of all customers and around 23% of service revenue. Enterprises
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If Africa is to be successful in competing in the international tourism market‚ standards of excellence must be introduced. In order for Africa to facilitate progress in implementing good tourism development there are key issues facing the continent that need to be addressed. These issues are; Comprehensive government policies for tourism‚ Public health and safety‚ Capacity building‚ Infrastructure‚ Environmental mitigation and protection. State capacity-building is a critical aspect of
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Chhattisgarh Tourism Board appoints 20:20 MSL as strategic communications partner By Supreeth Sudhakaran on Oct 19‚ 2011 filed under Advertising‚ India A nationwide engagement campaign will be spearheaded by 20:20 MSL’s Noida office inShare Comment Now [pic] 20:20 MSL has been appointed by Chhattisgarh Tourism Board as its strategic communications partner in India. The agency will work with Chhattisgarh Tourism Board to build awareness of the region as a key Indian tourist
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SWOT analysis A SWOT analysis‚ with its four elements in a 2×2 matrix. A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths‚ weaknesses‚ opportunities and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product‚ place‚ industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable
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The Ten “P’s” of Travel‚ Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell‚ Sr.‚ PHD Marketing… “…. to design a product/service combination that provides real value to targeted customers‚ motivates purchase‚ and fulfills genuine customer needs.” -James Makens et al.‚ Marketing for Hospitality and Tourism‚ 1999 Ten “P’s” 1. Product The tourism product differs from other products due
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SWOT Analysis The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for Strengths‚ Weaknesses‚ Opportunities‚ Threats. The SWOT analysis headings provide a good framework for reviewing strategy‚ position and direction of a company or business proposition‚ or any idea. Completing a SWOT analysis is very simple. SWOT analysis also works well in brainstorming meetings. Use SWOT analysis for
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What is Tourism? Tourism includes several social practices. All these have the small common characteristic that they are different and they are a ’departure ’ from normal life. These characteristics help us to define tourism‚ which according to the W.T.O (World Trade Organization) is the movement of people away from their normal routine of residence and work for a period of not less than 24 hours and not more than 1 year. Tourism is a free time activity because it gets along with its opposite
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Top 10 fast-food restaurants By Ching M. Alano (The Philippine Star) Updated July 17‚ 2008 12:00 AM With today’s fast-paced lifestyle‚ fast food is the fastest way to satisfy hunger pangs. It’s comfort/convenient food that’s good for the soul — and kind to the pocket‚ too. To literally grab a bite to eat‚ you need not look far because fast-food restaurants are all over the country — there’s probably one smack in the center of your neighborhood. Indeed‚ we’re fast becoming a fast-food nation
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