BRAND MANAGEMENT Project on LOREAL L’Oreal Today’s Cosmetic market place is a huge global economy worth approximately $40 billion‚ mostly generated in the western countries but it is ever expanding into other global markets and these expand. One of the best known and oldest cosmetic providers is L’Oreal. Brand Personality The Brand personality of L’Oreal mainly reflects the attributes of being Competent and Sophisticated. Synonymous with the ’Because you’re worth it’ strap line‚ L’Oreal
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it did not take long for Puregold to make its mark in the retail industry. Today‚ it has grown into a giant retail chain with more than 50 stores nationwide. - No. of branches: Over 80 branches nationwide - No. of Employees: 60 employees SWOT Analysis: Strength Weaknesses Opportunities Threats The first one stop establishment that is established at Sta. Ana Unable to supply product regularly. Innovative way in product distributions. The other Business establishment like SM hyper market is penetrating
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Loreal Paris Created in France‚ L’Oréal Paris brings the sophistication and elegance derived from its French heritage to women and men all over the world. L’Oréal Paris offers leading-edge products that out-perform the competition to people who care more about the way they look. Our passion for innovation‚ performance‚ style and a sense of premium is encapsulated in the ’because you’re worth it’ philosophy. Our core values are supported by our strong investment in scientific research and technology
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can be concluded that nowadays consumers have become really conscious about the products they purchase. In the shampoo industry‚ during the old days the only thing the consumer used to keep in mind while purchasing was the brand name or else the person/celebrity who used to endorse it‚ but now things have changed. Consumers not only check the effectiveness but also the ingredients. Shampoo like Dove‚ Sunsilk‚ Garnier fructis‚ etc are very regular among the households and the main source is television
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INTRODUCTION The aim of this report is to put together a SWOT analysis for Avis Singapore‚ to recommend how it can increase its share market to compete better with other car rental companies in the Singaporean market and identify other external forces that can affect the whole car rental market in Singapore. Avis is an internationally recognised car rental company‚ it is placed second in the world and fifth in Singapore and identified as a strong brand. Avis opened its first location in Singapore
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Corporation - Company Statement 9 SM Investments Corporation - Locations And Subsidiaries 10 Head Office 10 Other Locations & Subsidiaries 10 Section 2 – Company Analysis 11 SM Investments Corporation - Business Description 11 SM Investments Corporation - Corporate Strategy 13 SM Investments Corporation - SWOT Analysis 14 SWOT Analysis - Overview 14 SM Investments Corporation - Strengths 14 Strength - Multi-Format Stores 14 Strength - Diversified Business Operations 14 Strength - Robust Financial
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Category: L’Oreal is known with its hair care and skincare products. Their products are personal‚ beauty and very high tech. Plenitude is one of the L’Oreal’s first ventures beyond the hair care and cosmetics. The Plenitude consisted of moisturizer with the brand benefit of “Delays Signs of Aging”. In the U.S.A‚ more demand for moisturizer is expected and the company introduced the entire line which was the right action. According to perceptual map of Brand Imagery‚ the product could be considered
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Definition of Positive analysis A positive statement is a statement about what is and that contains no indication of approval or disapproval. Notice that a positive statement can be wrong. "The moon is made of green cheese" is incorrect‚ but it is a positive statement because it is a statement about what exists. Positive analysis of economic growth Economic growth is measured as the annual percent change of gross domestic product (GDP). The Gross Domestic Product (GDP) in Pakistan expanded 3
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Mini Project Report on Dove Shampoo (2010-2012) Submitted By: RESHMA M NATH Under the guidance of Dr. K. Gopalakrishnan Nair Department of Business Administration College of Engineering‚ Trivandrum Department of Business Administration College of Engineering‚ Trivandrum 2011 Certificate Certified that this Mini Project Report titled “Dove Shampoo” is a bonafide record work done by RESHMA M NATH in this department as part Of second semester‚ MBA in the Department of Business
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University Graduate School of Management Case Study Analysis “Can This Brand Be Saved” SONGSAWATDICHAI Thanaporn Student ID Number: 52113609 Professor Lailani L. Alcantara June 24‚ 2014 Case Study Analysis “Can This Brand Be Saved” Introduction La shampoo introduced in 1975. It is a high quality and more expensive product than its competitors. La Shampoo had “a stylist image” which targeted at women between the age of 15 and 30. La Shampoo has the same marketing strategy and same slogan
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