an overview of the toys industry. The global toy market was estimated to be $71 billion business in 2007. About 36 percent of the global market was concentrated in North America(about $24 billion)‚ but annual sales in this region were growing at a slower pace. However‚ the asia market had grew at 12 percent in 2006‚ and were expected to grow by 25 percent ‚ especially in China and India.There are about 880 companies in the toys industry. The main key players such as Mattel‚ Hasbro‚ RC2‚ JAAKS
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Mattel SWOT analysis Strengths Strong brand portfolio. For the past 69 years Mattel has developed some well-known core brands such as‚ Barbie‚ Hot Wheels‚ American Girl‚ Thomas & Friends and Fisher-Price to become the largest toy company in the world (Hartline‚ M. & Ferrell‚ O.C.‚ pp. 458). According to the company one Barbie is sold every 3 seconds and at least 12 dolls are owned by girls between the age of 3 and six. Because of the high acceptance of the brand‚ Mattel has been able to maintain
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Mattel and Toy Safety Mattel‚ the world’s largest toys company‚ had been faced with some rough challenges due to some safety scandals revolving toy design and manufacturing in China. During August 2007 Mattel was forced to extremely recall toys due to loose magnets and excess lead found in some of the Mattel toys that posed immediate danger to the children that played with them. “Mattel voluntarily recalled 1.5 million Chinese made‚ Fisher-Price product‚ after the company learned that they
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Mattel and Toy Safety Gabriel Caldwell BUS 250 Pof. Robert Hamamoto May 11‚ 2014 In 2007‚ the Mattel toy company recalled around 20 million of its toy products do to contamination of lead in the paint and safety issues dealing with parts of its products (magnets) that was manufactured in China. The Mattel Company is considered the “global leader’ in toy manufacturing with over 30‚000 people employed in over 40 countries and operates in more than 150 countries. The Mattel Company faces
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discuss the issue of toy safety in reference to Mattel‚ Inc.‚ one of the world’s leading toy makers. Mattel had ordered a series of recalls of children’s playthings that had been found to be coated with lead paint. The toy recalls had alarmed parents and consumer activists‚ as well as the toy industry‚ retailers who marketed their products‚ and product safety regulators. I will address the following circumstances that involved Mattel and their safety issues. Do I believe that Mattel acted in a socially
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Mattel Toy I. Introduction : Mattel Toy Recall 2007 Case Study About Mattel In 1945‚ Ruth and Elliot Handler and Harold "Matt" Matson form a partnership called Mattel Creations in Southern California in a garage workshop that manufactured picture frames and dollhouse furniture. The world’s largest toy company‚ Mattel‚ Inc.‚ also known as “the world’s premiere toy company - today and tomorrow‚” designs‚ manufactures‚ markets‚ and distributes a variety of toy products all over the world. The company’s
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Case Analysis: Mattel and Toy Safety Introduction Mattel Corporation is the largest toy company in the world‚ a publicly traded organization with a market capitalization of over $6.5 billion‚ employing approximately 36‚000 people worldwide in 42 countries. Their products are sold in 150 nations (mattel.com). In the summer of 2007‚ Mattel suffered a major product recall incident. The first recall was the result of vendor failure in China where traces of lead paint were discovered
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1. What is the current economic climate of the globe and consumer perceptions that play in this perception? The global financial crisis led to a long-term economic depression since 2008. Especially‚ the wave started from subprime mortgage in the U.S. Most of countries have been trying to get out of the long depression and it’s getting better than few years before. The global economy is turning into a smoother and less volatile period compare with 2008. According to the article‚ it asserts that “Overall
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BUSINESS 501 ETHICS The Case of the Mattel Toy Company According to the instructions for this case study‚ three virtues were to be chosen to identify with the case study. In keeping with the instructions‚ I have chosen Honesty‚ generosity and justice as the 3 virtues to associate with the case. Stanford Encyclopedia of Philosophy states‚ “A virtue such as honesty or generosity is not just a tendency to do what is honest or generous‚ nor is it to be helpfully specified as a “desirable” or “morally
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Introduction Mattel‚ the world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized as a highly responsible corporate citizen that makes ethics and safety a priority. However‚ Mattel has had to overcome a few hurdles in order to stay on top; the first major problem they ran into was the recall of millions of products in 2007. The recall of toys because of health concerns has hurt the company’s brand image with
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