Canon MARKETING PLAN April 15th 2012 Table of Contents Statement of Confidentiality & Non-Disclosure 3 EXECUTIVE SUMMARY 4 1. SITUATION ANALYSIS 5 1.1 Industry Analysis 5 1.2 Sales Analysis 6 1.3 Competitive Analysis 8 1.4 Customer Analysis 11 1.5 SWOT Analysis 11 2. OBJECTIVES 12 2.1 Corporate Objectives 12 2.2 Marketing Objectives 12 3.1 Market Segmentation Strategy 13 3.2 Targeting Strategy
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Sec. B‚ 1182072‚ 2nd SEM Introduction: About Canon Incorporation Canon Incorporation is a Japanese multinational company that specializes in manufacturing imaging and optical products worldwide. The company manufactures many products like cameras‚ lenses‚ camcorders‚ photo printers‚ office network multifunction devices‚ laser printers‚ laser multifunction devices‚ solution soft wares and many more Industry & Business products. Canon`s headquarters is situated in Ohtaku‚ Tokyo‚
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INTRODUCTION NIKON’S BACKGROUND Nikon Company was founded in 1917 and is three of Japan’s foremost makers of optical equipment merged together in order to offer a full line of optical products during that time. The company was called Nippon Kogaku (Japan Optics) and began producing optical glass in 1918. By 1932‚ Nippon Kogaku had designed its own camera lenses‚ the Nikkor brand. Nippon Kogaku was listed on the Tokyo Stock Exchange in 1939. Nippon Kogaku expanded during the 1920s and 1930s
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HE COMPANY‘S CURRENT PRODUCTION AND OPERATIONS MANAGEMENT SITUATIONS SWOT Analysis of Maxis A SWOT analysis is a structured group activity that is useful in identifying the internal and external forces that drives an organization competitive in its markets. SWOT is an acronym for Strength‚ Weakness‚ Opportunities and Threats. Strengths Weaknesses · Good network coverage around Malaysia. · Have strong brand image and as merge as the
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Canon and Epson On the occasion of the launch of the New Occasional Observer issue of June / July 2006 entitled "Empire of High-tech"‚ two press advertisements have been selected. These advertisements are meant for multifunction scanners‚ of Epson and Canon. These two ads have caught the attention to study them sequentially by means of quantitative and qualitative studies to analyze their strengths and weaknesses before proposing a new advertisement as to which one has been the least attractive
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World wide known company Canon was established in a small apartment in Tokyo‚ Japan at 1933. At that time‚ high-quality camera market was kept by Germans. In 1950‚ Canon’s first president‚ Takeshi Mitarai‚ went to America fort he first time to attend an international trade fair. He built a very important fireproof factory of steel-reinforced certain in the Shimomaruko area of Tokyo. While he was building this factory‚ he thougt that it is essential for Canon to succeed in doing business with the
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Business Strategy We have positioned this year as the one in which Canon returns to a path of growth‚ achieving sales and profit growth. To realize this objective‚ it is essential that we reinforce our high value added products. Today‚ I will start by discussing our business strategies‚ first for strengthening existing businesses‚ then for new businesses‚ and finally for future technologies. Strengthening Existing Businesses: Copying Machines and LBPs As for copying machines‚ with imageRUNNER
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Pachelbel’s Canon Versus Beethoven’s Fifth Matt Turley October 20‚ 2011 HUM 266 University of Phoenix Stuart Stilling In what people consider as classical music‚ there are different eras of music‚ two in particular that deserve a closer look are the Baroque Period and the Classical Period. The two different styles‚ or eras‚ are very close in what the untrained ear. Listening to the two different eras at first it was difficult hear a distinct difference between the two eras of music. In the
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Airtel SWOT Analysis • The company analysis has outlined a scenario of the Bharti Airtel. i.e‚ current • scenario‚ future perspective‚ business development‚ retention of customers‚ Hr policies‚ study of different financial reports to know and understand the stand of the company • Bharti Airtel speedy activity is one of its best attributes that has made it gain an international status across the world. It is always updated with the latest data and is highly competent. Quality remains the
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Canon Product Decisions The term "product" refers to tangible‚ physical products as well as services. Here are some examples of the product decisions to be made: • Brand name – Canon • Functionality - Digital Single-Lens-Reflex Camera • Styling – Sleek‚ Rounded & Modern Looking • Quality – Great camera; fast‚ feature-packed‚ and with excellent photo and video quality: Very Good to Excellent quality for a prosumer digital SLR • Safety – Weather Seal‚ Safety-Shift Possible‚ Environmental Parameter
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