case for the Austrian company Agrana. With only five factories in Austria in 1988‚ the company successfully grew under a well working strategy to spread operations to 55 factories throughout Europe in 2007. While they opened strong with the production of sugar and starch‚ Agrana’s largest success came from fruit preparation‚ a section of the company that grew very rapidly when they diversified into this segment in 2003. This case study reviews the careful steps that Agrana took to become the successful
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AGRANA case From an industry-based view‚ how would you characterize competition in this industry? At the beginning of 1990’s the competition in Europe depended on two major factors – regional integration in Europe and globalization. In 1990 the process of European integration speeded up and that’s why small firms were trying to develop their economies of scale to beat the larger competitors. Also‚ Central and Eastern European countries began to open markets for other Western European firms.
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Agrana Case Study AGRANA CASE STUDY: FROM LOCAL SUPPLIER TO A GLOBAL PLAYER Introduction: The story of the Vienna-based company‚ AGRANA is pretty fascinating when one considers the journey of 19 years and how far the company has come thus far. Also the fact that AGRANA is major participant in the food and beverages industry while supplying the major players is quite impressive. AGRANA realized total gross revenue of US$4bn by end of 2013 (Annual Report‚ 2013). The continual growth of AGRANA with
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Case Study: Strategic Analysis of Agrana Agrana was founded in 1988 as Investment Company for 2 and 3 starch and sugar factories respectively. It has continually grown to a worldwide organization in at least 26 countries and with approximately 55 manufacturing plants. It deals with three kinds of commodities which are interrelated: fruit‚ sugar and starch. It main work is to disburse fruit concentrates and preparations to companies producing soft drinks‚ dairy and baked products. This means even
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AGRANA CASE STUDY: FROM LOCAL SUPPLIER TO A GLOBAL PLAYER Introduction: Agrana is a Vienna based company with a 26 year old history starting‚ back in 1988‚ as a holding company for three sugar factories and two starch factories and becoming a global player with 55 production plants in 26 countries‚ participating in the food and beverages industry while supplying the major players of the market. This case study is trying to explain how this company achieved this fascinating journey from a local
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The Austria-based company‚ Agrana was founded in 1988 with operations consisting of the production of sugar and starch. While relatively small‚ the company only operated two starch factories and three sugar factories. As the years passed‚ the company has also focused on the production of fruit preparation‚ fruit juice concentrate‚ and ethanol. The new business strategy has enabled the company to not only grow‚ but expand across multinational borders while increasing the number of buyers to whom
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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human capital for their own work. Even today a blue-collar worker in Germany earns a lot more than in Poland. Another point is that the firms can invest in other enterprises from the CEE. So they can grow extremely fast as we have seen this with the AGRANA Company. With the difference in culture between Western Europe and CEE the firms can enter in a new market which can be really profitable. Challenges: But the fact‚ that the firms can get so cheap human resources‚ is on the other hand also a problem
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Introduction In the present age‚ businesses have to intensive analysis themselves to improve shortcomings and get higher profit; SWOT analysis is a good way to choose. This essay will introduce the definition of SWOT analysis and the background of why people use it frequently. After that‚ there will be few examples to proof the opinions of SWOT analysis will help enterprises a lot on proving of their management and strategic planning. The merits and shortcoming when using this process will also
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Administration Professor Concepcion March 17‚ 2015 SWOT Analysis A SWOT analysis is a tool to identify the strengths‚ weaknesses‚ opportunities and threats involved in a business. Strengths mean characteristics of a business in advantage over others‚ while weaknesses are disadvantages relative to others. Opportunities mean elements that a business can exploit for its development‚ while threats are trouble will be face to. SWOT is to carry out the environment analysis and separate information into internal
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