3. Will the cachet of the iPod and the capabilities of Boot Camp and the Leopard version of Apple’s OS X continue to lure more first-time computer buyers and Windows PC users to the Mac lineup of desktops and portables? Why or Why not? Yes! Because of the following reasons (take advantages of Boot Camp on the Mac sale): - Ipod Halo Effect: the term used to describe the phenomenon where iPod consumers—many of whom were buying their very first Apple-built product—became so taken with the music
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SWOT Analysis: Apple Inc. Management 303 Management 303 SWOT Analysis of Apple Inc Section I – Organizational History and overview In 2007‚ Jobs told a crowd at the Macworld Expo that Apple would now be known as Apple Inc.‚ and not Apple Computer‚ Inc. The company had moved from producing only computers to offering the iPod‚ iTunes and more. That year‚ Apple also debuted its widely successful touch screen Smartphone and the less popular Apple TV. In early 2009‚ Jobs left Apple for a short
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Apple Company SWOT Analysis Institution Name Apple Company SWOT Analysis Introduction This is an analysis of the Apple Company which is one of the leading Phone companies in the world. This analysis looks into the strength‚ weaknesses‚ opportunities and the threats of the company. The major strength of Apple Company is its creative and high ranking leaders who facilitate quality
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SWOT ANALYSIS Strengths: * CEO Steve Jobs. * Product development. Apple’s products establish high standards for the market. * Robust Research & Development Department. * Design and convenience. * Marketing. * ITunes Music Store is an outstanding source of revenue‚ especially with the iPod and its availability to access Windows platform. * Apple Computers are expert in developing own software and hardware. * Apple Computers have respectable brand
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Strategic management : Etude de cas 1- SWOT SWOT Apple : Strenghts : - Good reputation among consumers always with innovative products (ipod: the first portable music player) - A high turnover and the company is quoted on stock - They have their own operating system (Linux) - Customer loyalty to the brand it create a community among users of Apple - An operating system more intuitive than Microsoft. Weaknesses: - Steeve Job’s death destabilized the brand - Product prices are
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Apple Inc Introduction Apple Inc is an American multinational organization located in 1 infinite loop‚ Cupertino‚ California 95014‚ in the middle of the Silicon Valley. It is focused on designing and developing the personal computers‚ other related software products‚ and the electronic products such as MP3 players and iPods. Apple Inc’s main products are iMac‚ iPod‚ iPhone‚ and its latest advanced product is iPad‚ which is on the verge of creating another revolution after iPhone. Apple Inc was
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device that seems to be everywhere you look. For the past years we have seen how APPLE Computers Inc. has not only introduced the Ipod into the market for music players‚ but created the new must have pop icon. The following is a brief analysis of the product life cycle of iPods. iPods were first introduced to in 2001 and has since grown into a recognized cultural symbol. Designed and marketed by Apple Computer‚ iPod is a brand of digital audio/video players that stand apart from the rest due to
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AN ANALYSIS OF SEGMENTATION‚ TARGETTING AND POSITIONING STRATEGY OF IPOD APPLE Contents Executive Summary_____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 5 Marketing Objectives____________________________________________6
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Internal Audits 3.0. Organizational Resources/Capabilities/Competencies Assessment 4.0. SWOT Analysis Table Strength 1. Strong Brand Image. 2. Strong market leadership for a wide range of Products & Services. 3. Strong Financial Performance for Research & Development. 4. Strong Brand Loyalty by its Customer. Weaknesses 1. Expensive Products. 2. Apple’s products & services are incompatible with others. Opportunities 1. Expend current distribution network. 2. Rises of demand for smartphones and tablets
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with Rocket plans as Bell X-1 INTRODUCTION OF APPLE Inc. Apple Inc. (Apple)‚ incorporated on January 3‚ 1977‚ designs‚ manufactures and markets mobile communication and media devices‚ personal computers‚ and portable digital music players‚ and sells a variety of related software‚ services‚ peripherals‚ networking solutions‚ and third-party digital content and applications. The Company’s products and services include iPhone‚ iPad‚ Mac‚ iPod‚ Apple TV‚ a portfolio of consumer and professional software
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