14‚ 103–113 (2007) Published online in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/csr.146 Case Study: the Apple iPod in China Stephen Frost1* and Margaret Burnett2* 1 Department of Asian and International Studies‚ City University of Hong Kong‚ China 2 Corporate Environmental Governance Programme‚ University of Hong Kong‚ China Keywords: Apple; iPod; Foxconn; China; sweatshop; Hon Hai; supply chain; electronics Introduction to the Case A ll material in this case is
Premium Foxconn Apple Inc. Steve Jobs
Strength Strength of the brand‚ market share and strong financial performance Apple Inc. has a reputation for being a highly-innovative‚ well-functioning and well-designed product with a track record of sound business performance. It is estimated that Apple’s brand is valued at $ 76.5 billion and in 2012; the brand was voted the second most valuable brand in the world (Jurevicius‚ 2013). The brand reputation has one of the best strong financial performance among many companies (Jurevicius‚ 2013)
Premium Apple Inc. Apple Inc. Smartphone
Hewlett Packard by Steve Wozniak‚ Apple Computers Inc. was established on 1976 by the willingness of these two individuals to create a small‚ practical and user-friendly computer for home usage – with Job’s garage as being the main office‚ the computer was sold only by its system‚ meaning that no case‚ monitor or whatsoever was sold with it (Richardson‚ 2008). In this industry‚ Apple is facing several competitors such as‚ Samsung‚ Lenovo‚ Huawei and Sony‚ but Apple is still the most profitable and
Premium Apple Inc. Steve Jobs Steve Wozniak
SWOT Analysis Name Institution SWOT Analysis Apple Inc. Strengths • Strong R&D department. It is laudable that the company invests its resources in research and development. This creates opportunities for employees of the organization to come up with ideas for steering the company forward through innovations. • “Apple Culture” Unique interface. The workforce at the organization has the culture of working as a team when undertaking
Premium Apple Inc. Steve Jobs Strategic management
10/15/11 The iPod Takeover: A Marketing Analysis When Apple introduced the iPod they produced something much more than an MP3 player‚ they produced a machine that had changed the music industry forever. Any machine that plays back mp3 files is known as an mp3 player‚ but while there are hundreds of different ones on the market‚ people refer to all of them as “iPods.” iPod is now a household name just like microwave‚ vacuum‚ and television; a direct result of the marketing brilliance of Apple. Marketing
Premium Apple Inc. Digital audio player
KEY PARTNERS Key partners of Apple include manufactures‚ Apple store developers‚ Cellular services providers‚ Publishers and Music‚ television and movie industries. Some of the partners of Apple are: • AT&T • Verizon • Foxconn Technology Group • TPK Holdings • Quanta Computers • Intel • Samsung Electronics • Toshiba • Catcher Technologies As of late‚ Apple has worked together with specialists in the undertaking including Accenture‚ Cisco‚ Deloitte‚ IBM‚ and SAP. • Accenture makes iOS answers for
Premium Apple Inc. Steve Jobs App Store
These include its unique look and feel accompanied by a mobile operating system. It has phone sensors that work with the multi-touch screen‚ which is a new patented technology. These new features are presented to a large and loyal user base that Apple has accrued over the years. Additionally‚ marketing was given support from all over the internet‚ saving the company over 400 million in advertising fees. Finally‚ the fact that the company is first to deliver in this arena of computer phones is
Premium Mobile phone Operating system Apple Inc.
APPLE INC. SWOT Analysis is a strategic planning method used to evaluate the Strengths‚ Weaknesses‚ Opportunities and Threats in a business. It involves identifying the internal and external factors that are favorable and unfavorable to achieve an objective. Strengths: Attributes of a company that are helpful to achieve the objective. 1: Apple is a very successful company. Sales of its iPod music player had increased its profits. So iPod gives the company access to a whole new series
Premium
SWOT Analysis. A SWOT analysis is a situation analysis‚ which involves an in-depth assessment of forces in the external and internal environments that can impact the success of the company’s strategy over time. The method of the SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Strengths * Largest market share: 70% of the digital music market. The closest competitor
Free Mobile phone Marketing Apple Inc.
Hewlett Packard: S: 1. Product diversity: HP not just do the software and hardware but the whole rang of service to design‚ implement and IT infrastructure. Right now HP is dominating the market of printer with 40% market share. The product diversity enables the company to hold its position even in the time of recession. 2.Successful strategic acquisitions: In 2002 HP acquire the Compaq and become the largest PC manufacturer by replacing the Dell. In November of 2009‚ Hewlett Packard announced
Premium Apple Inc. Macintosh