Opportunities 4 Company Structure 5 Issues Facing Asahi Glass 5 Questions to Answer 6 Conclusion 6 Recommendations 6 Executive Summary Asahi Glass Company was founded in the early 1900’s to relieve Japan’s dependence on foreign imports. It was the first successful endeavor into the flat glass industry. The company was able to continue to succeed through mergers‚ acquisitions‚ and organic growth. The company’s core businesses are: 1. Glass and related products‚ 2. Chemical products‚
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1. Asahi Glass Company has diversified through internal growth‚ acquisition‚ and joint ventures from its origin in flat glass to broad glass-materials‚ chemical‚ and electronics manufacturer. It has also vertically integrated and expanded internally to become the leading global glass manufacturer. In 1993‚ Asahi Glass is reviewing its future direction‚ particularly whether it should divest its electronics business. New Product Opportunities New Glass The glass industry is the cash cow for Asahi
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Summary We recommend proceeding with proposed investment plan with some revision. Detail analyses and rationalities state in the following sections. Industry Analysis Japan ’s beer industry is concentrated and highly regulated. The industry was projected to grow by approximate 7.6% for 1988 as 1987 realized growth. There were mainly four kinds of beers: Dry‚ Draft‚ Lager‚ & Melt. Consumer taste was graduating changing. Their preferences were switching from Lager beer to dry and draft beer
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Assignment 2 Asahi Breweries Case Analysis Anonymous Student #2 Professor John Stockmyer MKT517 WEB/Tuesdays 7:00-9:30 Asahi Breweries (Dry Beer Implementation) Introduction Asahi Breweries‚ Ltd. has been in the Japanese beer market since its inception in 1949 where it originated through the post-war breakup of beer conglomerate Dai Nippon‚ which at the time had a 75% market share. The only other existing Japanese beer
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INTRODUCTION Asahi Breweries‚ after its successful introduction of “Super Dry” to the Japanese beer market‚ has established itself as a profitable national player. To meet its growing demand‚ Asahi is considering an investment proposal to expand capacity. Firm-specific analysis‚ industry analysis‚ and a critical assessment of alternative strategies will be discussed to evaluate the proposal. A recommendation and implementation schedule will be presented based on the quantitative and qualitative
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SWOT Analysis for Glass Egg Digital Media SWOT Analysis for Glass Egg Digital Media Strengths 1. Strong management team (Tran/Reid/Speyer well qualified‚ with good experience‚ education etc) 2. Loyal and capable employees (continuity & justified investment in training; willing to stay even with 50% pay cut) 3. Good relationship with key players of industry 4. Good business model (results in financing from investment firms i.e. Dragon Capital and IFC Weaknesses 5. Operating at low capacity
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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Asahi Breweries’ market performance in the past three years had amazed the Japanese business community. Being a marginal player before 1986‚ the company had recorded an increase of 71.9% beer sales volume in 1988 while the whole industry grew only 7.6%. At the same period‚ the company’s market share grew from 10.5% to 20.6%. The company’s current flagship product is its Super Dry beer‚ a revolutionary beer with an appealing and a distinct sharp taste. Accordingly‚ Asahi’s competitors have also moved
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contemporary business arena. The marketing strategies of two companies in the glass industry in India are analysed on parameters such as product portfolio‚ pricing‚ positioning‚ advertising‚ distribution‚ etc. 2. Company Background and Profile In order to understand the marketing strategies of the two companies a brief of the companies profile and background is essential. 2.1 Asahi India Safety Glass Ltd. (AIS) Asahi Glass Company was established in 1907‚ in Amagasaki‚ an industrial city in Japan
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Introduction In the present age‚ businesses have to intensive analysis themselves to improve shortcomings and get higher profit; SWOT analysis is a good way to choose. This essay will introduce the definition of SWOT analysis and the background of why people use it frequently. After that‚ there will be few examples to proof the opinions of SWOT analysis will help enterprises a lot on proving of their management and strategic planning. The merits and shortcoming when using this process will also
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