Baskin-Robbins: Can it bask in the good ’Ole Days? It was early December 2008‚ and Baskin-Robbins Brand Officer Ken Kimmel had just returned from lunch. To his surprise‚ his walk from the parking lot to the Randolph‚ Massachusetts‚ headquarters building had quickly turned into a sprint. Kimmel was trying to avoid the chilly effects of a Nor’easter that was whipping most of New England with arctic winds. Like the nasty weather that Kimmel had just escaped‚ the frozen-food retailing industry had
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Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ from the merging of their respective ice cream parlors‚ in Glendale‚ California. It claims to be the world ’s largest ice cream franchise‚ with more than 5‚800 locations‚ 2‚800 of which are located in the United States. Baskin-Robbins sells ice cream in over 30 countries‚ including Nepal‚ Canada‚ Japan‚ Mexico‚ the Dominican Republic‚ Colombia‚ Bahrain‚ the United Kingdom‚ Russia‚ Egypt‚ Saudi
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Robin Hood Case - Case Analysis Questions 1) Create a basic organization chart for Robin Hood and The Merrymen. Write each person’s name and what they are responsible for doing. Basic organization chart for Robin Hood and The Merrymen 2) Perform a basic SWOT analysis on the situation Robin Hood is in. List the top 3-4 Strengths‚ Weaknesses‚ Opportunities‚ and Threats that Robin Hood faces. SWOT analysis on the Robin Hood situation: Strengths: * Robin ruled supreme
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1) Perform a basic SWOT analysis on the situation Robin Hood is in. List the top 3-4 Strengths‚ Weaknesses‚ Opportunities‚ and Threats that Robin Hood faces. Strengths * The more people that join Robin Hood the better to outnumber the Sherriff * His close friends have a good understanding of their duties * Are pretty organized and have a clear goal Weaknesses * Group became too large * Discipline was not in reach once such a large group banded together‚ many arguments ensued
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Cooper Industries Corporate Strategy Reputable maker of engines and compressors to propel natural gas. More than 150 years of Business duration. Cooper Industries acquired more than 60 manufacturing companies in 30 yrs. Q1. What is Cooper’s corporate strategy Cooper Industries’ main corporate strategy is broad diversification through M&A. Cooper Industries acquired firms in order to lessen its dependence on cyclical natural gas industry and to exhibit stable earnings. Cooper
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satisfaction 16 Survey results & analysis 16 SWOT analysis 20 Conclusion 23 Bibliography 24 Internet 24 Interviews 25 Appendix A 26 Introduction UAE has a highly competitive environment where many companies and franchises are there competing between each other. The best way to stay in compete is to find the marketing opportunities for the business in order to enhance the marketing mix and improve the business. As an employee at the marketing department of Baskin Robbins main branch in Dubai
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SWOT ANALYSIS STRENGTHS * Location Proximity * Strong brand awareness * Never-ending focus on fun combined with their commitment to innovation and a quality customer experience is important when you are considering investing in a business * More than 1000 flavours of ice-cream in the library include low fat and no sugar ice-cream * Provide several services for different age groups WEAKNESS * Expensive compared to competitors prices OPPORTUNITIES * Market for expansion
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MANAGEMENT PRO 543 INDIVIDUAL ASSIGNMENT 1 PREPARED BY: NAJIHAH BINTI AMIRUDIN 2011132763 MC22S4B PREPARED FOR: MR. ABUZAR BIN ABDUL HALIM SUBMISSION DATE: 6TH JUNE 2013 Baskin Robbins Introduction Baskin-Robbins is an American global ice cream parlor based in Canton‚ Massachusetts. It was founded in 1945 by Burt Baskin and Irv Robbins in Glendale‚ California. The company is known for its "31 flavors" slogan‚ more than the 28 flavors then famously offered at Howard Johnson ’s restaurants‚ with
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Statement: The mission statement for Baskin Robbins is “We create 110% satisfaction by providing the finest product‚ service‚ and Variety for all people of all ages.” Description of Business/Business Model: Baskin Robbins is an Ice Cream specialty shop who offers a various selection of products such as customized cakes‚ beverages‚ and ice cream sundaes. Baskin Robbins has been in business since 1945 in which it was founded by Burton Baskin and Irvine Robbins. Baskin Robbins is committed to the quality
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Baskin-Robbins From Wikipedia‚ the free encyclopedia Baskin-Robbins Inc. | | Type | Subsidiary of Dunkin’ Brands | Founded | 1945 | Headquarters | Canton‚ Massachussetts‚ United States | Parent | Dunkin’ Brands | Website | www.baskin-robbins.com | Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ from the merging of their respective ice cream parlors‚ in Glendale‚ California. It claims to be the world’s largest ice cream franchise
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