SWOT Analysis - Strengths The Company’s Long History. Cadbury Schweppes is one of the biggest beverage and confectionery companies in the world. With a history stretching back over 200 years‚ today their products are enjoyed in almost every country around the world. Cadbury Schweppes plc was formed by our merger of these two great British household names in 1969. Since then they have expanded the business throughout the world by a program of organic and acquisition led growth. It was
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| | |SWOT and PEST analysis on Cadbury PLC | | | |
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Introduction 3 History 4 SWOT Analysis 5 Global Market Expansion 7 Competitor Analysis 9 Industry Analysis 11 Recommendations 12 Conclusion 14 Exhibits 15 Bibliography 16 Executive Summary History Kraft Foods began in the year 1903‚ when James Lewis Kraft purchased wholesale cheese and began to sell it to stores in Chicago‚ Illinois. Later on James Lewis Kraft along with his four brothers‚ Charles‚ Fred‚ Norman‚ and John‚ start the company J.L. Kraft & Bros. Company. The company
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For Immediate Release 17 December 2002 CADBURY SCHWEPPES TO ACQUIRE ADAMS FROM PFIZER Cadbury Schweppes becomes joint No 1 in global confectionery‚ leader in sugar and functional confectionery and No 2 in chewing gum Summary • Cadbury Schweppes plc has agreed to buy Adams from Pfizer Inc for a total gross cash consideration of $4.2 billion (£2.7 billion)‚ representing $3.75 billion (£2.4 billion) net for the base Adams business plus $450 million (£288 million) for tax benefits. This base valuation
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SWOT analysis for Cadburys Trebor Bassett Strengths Strong leadership position in confectionary markets Exceptional performance by Adams in the US Sale of Cadburys Schwepps European drinks business Weaknesses Opportunities New product launches Robust organizational changes driving performance Growth in the UK confectionery market. Purchase of Green and Blacks Threats Growing Health Concerns Retailer Pressure Strengths Strong Leadership position in confectionery markets
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Cadbury Schweppes Takeover by Kraft Currently‚ it is too early to speak of the recovery of American (and global) market of mergers and acquisitions (M&A). The volume of mergers and acquisitions fell by about 37% - to $ 1.75 trillion over the last year‚ and therefore fees of investment banks decreased (Zhang 2010). The deal between Kraft and Cadbury is the biggest one since March 2009‚ when Roche Holding completed the purchase of Genentech for U.S. $ 44 billion These transactions indicate
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Maxime ROZIER Yao LIU Marion DOMANSKI TABLE OF CONTENTS GAELLE’S PART PORTER’S 5 + 1 FORCES Competitive Rivalry within an Industry Very high – Kraft Foods has to face a lot of competition International: Nestlé and Danone are the two main competitors. There are present worldwide and exploit the same segments as Kraft Foods. National: Companies which are present in only one country but which propose products such as biscuits‚ dairy products… Example: Michel & Augustin‚ St Michel
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around 2008 was dominated by 9 multinationals namely Cadbury‚ Ferrero‚ Hershey‚ Kraft‚ Leaf‚ Mars‚ Nestle‚ Warner-Lambert‚ Wrigley 2009 data Company | | Net Sales in billions | | Number of employees | | Number of factories around the world | MARS Inc | | $16.50 | | 65000 | | 1353 | Nestle | | $11.39 | | 283000 | | 4563 | Ferrero Group | | $8.99 | | 21600 | | 18 | Cadbury | | $8.81 | | 47000 | | 64 | Kraft foods | | $8.83 | | 98000 | | 1683 | PORTER’S FIVE
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SWOT analysis of Cadburys Strength 1. Cadbury is a company‚ which is reputed internationally as the topmost chocolate provider in the world. 2. The brand is well known to people & they can easily identify it from others. 3. Cadbury the world leaders in chocolate‚ is a well-known force in marketing and distribution. 4. Users have a positive perception about the qualities of the brand. 5. Cadbury main strength is Dairy milk. Dairy milk is the most consumed chocolate in India.
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KRAFT FOODS Prof. R. Mulholland COMM 5306 Introduction to Marketing 2010 Chao Zhang (Richard) Laurentian University 2010-12-1 TABLE OF CONTENTS SECTION | CONTENTS | PAGE | 1 | Executive Summary | 3 | 2 | Problem Statement | 4 | 3 | Situation Analysis | 4 | 3.1 | Objectives and Goals | 4 | 3.2 | Background | 4 | 3.3 | SWOT Analysis | 5 | 3.4 | Market Analysis | 8 | 3.5 | Financial Analysis | 15 | 3.6 | Keys | 18 | 4 | Alternatives and Analysis | 20 | 5 | Recommendations
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