beverage. Recognizing that coffee has a predictably consistent sales model but is lacking in a unique presentation and marketing angle‚ he has created a way to draw people in who might otherwise drink coffee at home‚ at work or at school‚ while having the same convenience of internet that his business offers. The business plan is laid out in a flow that reads well and provides a logical progression. From an in-depth perspective as to what is lacking in Eugene concerning coffee shops to the various strategies
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SWOT Analysis: JavaNet Internet Cafe Business Overview JavaNet Internet Cafe is to be the first high tech internet cafe in Eugene‚ Oregon. The cafe will provide computer equipment‚ as well as high speed internet access as well as coffee and bakery items. The appeal of this company is to provide advanced internet services to the public that may not be affordable in home use. Also‚ the business plan includes a training staff to assist new internet users in learning the basics of the internet
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Cool Beans Coffee Cafe Kimberly A. McKelvy Dr. Patricia Obiefule BUS 335 – Staffing Organizations February 3‚ 2013 Identify the type of employment relationship you would establish between the coffee shop and employees from a legal perspective. Explain your reasoning. Cool Beans Coffee Cafe is planning on establishing an employer-employee relationship. A written agreement is going to represent our employment contract‚ “the terms and conditions of which represents the promises and expectations
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TO: Martin Nowak FROM: Jan Kowalski DATE: January 18‚ 2014 SUBJECT: SWOT Analysis for Custom Coffee & Chocolate SWOT Analysis for Custom Coffee & Chocolate According to the overview of Custom Coffee & Chocolate’s business‚ Bonnie Brewer and Stacy Kim run a small café where they serve unique coffee‚ chocolates and maintain a shop. The café is located near a university‚ where students‚ faculty‚ staff‚ and local residents are the main customers. They have run the business successfully‚
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SWOT analysis of Pacific Coffee Strengths A. Pacific Coffee is a very profitable organization‚ earning in excess of $17.6 million in 2010. B. It is a Regional coffee brand built upon a reputation for fine products and services. It has almost 98 cafe shop in almost 8 cities. C. Pacific Coffee strives to be a contributing member of the communities serve. Pacific Coffee fund raising efforts are dedicated to the disabled or less fortunate children in its community and supporting
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SWOT analysis for Costa Coffee Strengths Weaknesses 1. Splendid brand name and brand visibility 1 2. Reputation for quality that is actually worth the money2 3. Wide variety of products3 4. Quality of service is high4 1. Located in relatively few countries worldwide5 2. Only few stores in each country6 3. Because of high prices not available to all classes7 Opportunities Threats 1. Broaden their target market8 2. Merging‚ taking over‚ or forming strategic alliance with other coffee companies9 3
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What is Coffee For Less? Coffee For Less is an online coffee retailer and the largest coffee service provider in Philadelphia. The company was started in the year 1975 by Jack and Lyn Krishner and since then has been serving great coffee blends including many popular brands such as Millstone‚ Folgers‚ Green Mountain‚ and Barrie House. The company also serves its own unique house blend. In addition to coffee‚ shoppers can also shop for leading tea brands such as Celestial Seasonings‚ Bigelow‚ Tazo
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About the Brand Costa Coffee is a fast growing global coffee venture. SWOT Analysis for Costa Coffee Strengths Weaknesses Family friendly e.g. Babyccino Costa Express 800 more stores than closest competitor- greater physical presence Responsible brand image - Costa Foundation‚ Rainforest Alliance Few international stores Very fixed menu Opportunities Threats Targeting different consumers with different product line Continued expansion Expanding different consumer market Cooperation
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JavaNet Internet Café is a newly opened coffee shop with an elite‚ advance‚ and unique Internet access. JavaNet Internet Café business creator and owner is Cale Bruckner. The business was created based on the Cale Bruckner opportunity of wanting to profit through what the public wants are; the ability to have Internet access and at affordable prices. His business plan is well laid out with good strengths and opportunity for profiting from his business. However‚ Cale plan did contain some weaknesses
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Strengths: Demand: The demand for coffee shops and quality products at competitive prices is enormous in the Heathrow airport as identified by Michael Peacock (2005)[2]. This is mainly because of the increasing number of passengers to the airport‚ which has not only increased the customer base but also accelerated the construction of Terminal 5 at the Heathrow airport. Customer base: The customer base which is the main element whilst determining the target market as argued by Gerry Johnson and
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