Tema del proyecto: El comercio electrónico (e-commerce) y el comercio móvil (m-commerce) en países subdesarrollados o del tercer mundo. ABSTRACT INTRODUCTION Economic and Social Impactof E-commerce E-Commerce has brought about many changes in organizations and has had significant impacts on the quality of life that is experienced by individuals or even indirectly as members of society. The need to have fast and efficient information
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ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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Investigation and the Impact of E-commerce on the Operations of WM Morrisons Contents Abstract 4 Background 6 The United Kingdom Retail Sector 6 WM Morrison Supermarkets PLC Company Profile 7 SWOT Analysis 8 Strengths 8 Weaknesses 9 Opportunities 9 Threats 9 E-commerce Impact on Retailing 10 Introduction 11 Literature Review 15 Mobile Commerce 21 Demographic profile of UK mobile shoppers‚ July 2012 (% of total): 23 GENDER 23 AGE 23 INCOME 23 Online Advertising
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COMMERCE the exchange or buying and selling of commodities; the exchange of merchandise‚ on a large scale‚ between different places or communities; extended trade or traffic. ELECTRONIC COMMERCE - Electronic commerce (e-commerce) or electronic business (e-business) is a general term for any type of business‚ or commercial transaction that involves the transfer of information across the Internet. This covers a range of different types of business from consumer-based retail sites‚ like Amazon
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Introduction to E-Commerce Electronic commerce‚ commonly known as e-commerce‚ eCommerce or e-comm‚ refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However‚ the term may refer to more than just buying and selling products online. It also includes the entire online process of developing‚ marketing‚ selling‚ delivering‚ servicing and paying for products and services. The amount of trade conducted electronically has
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2 2. Understanding E-commerce Environment: 2 2.1 E-commerce: 2 2.2 Nature of E-commerce: 2 2.3 Forms of E-commerce: 3 3. Analysis of E-commerce Business and Revenue Models: 3 3.1 Online Business and Revenue Models: 4 3.2 Impact of E-commerce on Business and Revenue Models: 4 4. Role of Technology in OnlineBusiness: 4 4.1 Role of Technology in Supply Chain: 5 4.2 Role of technology in value chain: 5 4.3 Treat customers individually in e-commerce: 5 5. Role of social
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INFORMATION The title of the article is Impact of E-commerce on Travel and Tourism: An Historical Analysis written by the author‚ Farrokh G. Mamaghani‚ D.Sc. The journal for this article is International Journal of Management and was published at the year 2009‚ December. The author of this article‚ Farrokh G. Mamaghani‚ D.Sc is a Bachelor of Science (B.S.) in Physics from University of Tabriz‚ Iran and Master of Science (M.S.) in Systems Analysis and Management from George Washington University
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CHAPTER Introduction to e-commerce 1 LEARNING OBJECTIVES ● ● ● ● ● ● To understand the complexity of e-commerce and its many facets. To explore how e-business and e-commerce fit together. To identify the impact of e-commerce. To recognise the benefits and limitations of e-commerce. To use classification frameworks for analysing e-commerce. To identify the main barriers to the growth and development of e-commerce in organisations. WHAT IS ELECTRONIC COMMERCE? Even today‚ some considerable
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Chapter 1 Introduction 1.1 E-Commerce or E-Business: Electronic commerce which is commonly known as E-commerce or E-business is a modern concept of doing business. In layman’s language‚ it is the buying and selling of products and services over electronic systems which mainly comprises of internet. In this form of business the payment for goods and services is also done electronically i.e. by using credit cards. This concept has reached its maturity in developed countries like the United States
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question # 1 briefly describes the technologies that are leading businesses into the third wave of electronic commerce. The technologies that are leading the business in the third wave of e-commerce are smart phone (mobile commerce)‚ tablet computers‚ radio frequency identification (RFI) devices and smart card and the social commerce. Today’s mobile phones are not limited to sending and receiving e-mails. Smart phone has software (apps) that can do many activities and transactions over the internet.
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