5 Opportunities & Threats 5 Competitive Profile Matrix (CPM) 6 External Factor Evaluation (EFE) Matrix 7 Internal Audit 8 Strengths & Weakness 8 Financial Ratio Analysis 9 Internal Factor Evaluation (IFE) Matrix 10 SWOT Matrix 11 SPACE Matrix 12 Internal External Matrix 13 Recommendations 14 Case Abstract The Estee Lauder Companies Inc. engages in the manufacture‚ marketing‚ and sale of skin care‚ makeup‚ fragrance‚ and hair care products worldwide. It offers skin care products‚ including
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MANAGEMENT STRATEGY | ESTÉE LAUDER | | | Tea Karulia | 6/7/2013 | | COMPANY’S HISTORY The Company was founded in 1946 by Mrs. Estée Lauder. The initial products that were launched by Estee Lauder were: Super Rich All Purpose Creme‚ Creme Pack‚ Cleansing Oil and Skin Lotion. The Estee Lauder Companies Inc managed to become one of the leading producers and marketers of quality skin care‚ makeup‚ fragrance and hair care products around the world. The Company ’s products are sold
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I. EXECUTIVE SUMMARY The Estee Lauder Companiesin‚ Inc. is one of a Americans corporation in New York City. Estee Lauder is a manufacturer and market of four cosmetics product lines. 1) Skin care 2) make up 3) fragrances 4) hair care products. Estee Lauders sell its products mainly through upscale department stores‚ specialty retailers‚ upscale perfumeries and pharmacies and prestige salons and spas. Each of the company’s brands has a single global image that is promoted with
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mission of Estee Lauder Companies. Retrieved from http://www.elcompanies.com.my 2. Corporate responsibility. Retrieved from http://www.elcompanies.com.my 3. Defining your organizations purpose: The importance of Vision‚ Mission and Values. Retrieved from http://knowledgenet.carmichaelcentre.ie/articles/defining-your-organisations-purpose-importance-vision-mission-and-values 4. Estee Lauder‚ an Executive Summary. Retrieved from http://www.freeonlineresearchpapers.com/estee-lauder-executive-summary
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Estee Lauder Companies‚ Inc Case Analysis Seena Nelms Strayer University BUS 490 Business Policy Estee Lauder is a New York based company who has been successful for of over 60 years‚ mainly because of its vision and mission. Estee Lauder’s vision is to bring about an extraordinary experience they call High-Touch. High-Touch is bringing the best to everything you do. Its mission is to stay committed to the highest standards of uncompromised ethics and integrity‚ by working together with
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ESTEE LAUDER HISTORICAL BACKGROUND Even those who aren’t experts in the field of cosmetics & fragrances recognize this most prominent and respected name. But the Company Estee Lauder‚ originally started by the fiercely ambitious ninth child in a Jewish immigrant family in Corona‚ Queens‚ New York‚ is today a household word to all whether or not they are involved in the field of cosmetics and fragrances. Estee Lauder‚ born Josephine Ester Mentzer‚ is a somewhat mysterious figure in that
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The famous entrepreneur that I chose was Estee Lauder. She was born in Queens‚ New York in 1908 and in 2004. Estee started her own beauty company in the year 1946 she is known as a beautician and business executive. She came from a family of Jewish immigrants. Her uncle was the one who showed her how to make her own beauty creams. After graduating from high school she concentrated on her uncle’s business‚ she started to sell her own products at local hair salons as a teenager. The products that she
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------------------------------------------------- Estee Lauder Companies ------------------------------------------------- Ethical Strategy Analysis Jennifer Isikwe Analysis of the Ethical Strategy of the Estee Lauder Companies I. Background Information A. Brief History B. Other Relevant Information (Industry‚ environment‚ etc) II. Analysis of the Ethical Strategy A. Stated Ethical Strategy 1. Philosophy section of the mission statement 2. Explicit statements about ethics
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Appendix 1 - Company Background: Estée Lauder Companies Ltd Global Corporate Profile Statement: “We are a growth company. Our mission is to keep expanding by taking our brands into new geographies and the best retail opportunities‚ creating must-have products. The consumer is always at the centre of our thinking” (Fabrizio Freda‚ President and CEO‚ Estee Lauder Companies Limited) Estée Lauder Companies is a leading manufacturer of prestige skincare‚ makeup‚ fragrance and hair care products
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damaging issue for Estee Lauder Inc. as it has a number of patented products (Anon‚ 2009). China has a complicated system for registration of cosmetics product. It is involving two different government bodies. There are many different requirements between imported and domestically produced cosmetics. Furthermore‚ the overall approach and regulations are not aligned with any other main regulatory models. The burdensome approach and regulations are increasing the cost of Estee Lauder Inc. and it takes
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