KENYA INSTITUTE OF MANAGEMENT Unit Name : Strategic Project Management Unit Code : DCM 200 S/No. | Name of Candidate | Admission No. | Question No. | Signature | 01 | Walter Ndege | NRB/52932 | 01 | | 02 | Omulo Moses Orinda | NRB/47835 | 02 | | 03 | Kasaine Samuel Tima | NRB/49635 | 03 | | 04 | Grace Muthoni Mwangi | NRB/51164 | 04 | | WBA No. : 01 Assignment submited in partial fulfillment for the award of diploma in project management of Kenya
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SUBJECT: JetBlue Airways Key strategic issues faced by JetBlue Airways JetBlue Airways was established in USA as a low-cost domestic airline carrier. The company started operating as a point-to-point carrier‚ providing quality customer service at competitive prices. Basically‚ the main strategy of JetBlue is to offer its clients a combination of low fares and product differentiation. In terms of strengthening its market positions‚ the following key strategic issues
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STRATEGIC MANAGEMENT & POLICY COMM 4005 / SP1 MODULE 3 JETBLUE AIRWAYS: A CADRE OF NEW MANAGERS TAKES CONTROL JETBLUE AIRWAYS Question 1 David Neelman’s original strategic vision was to ‘bring humanity back to air travel’ through combing low fares of a discount airline carrier with the comforts of a small cozy den in people’s homes. David’s strategic vision is a good one‚ but the strategic objectives‚ strategy development‚ and implementation and execution should be modified to
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Robert Traylor and Paul Barwell are tasked with optimizing supply chain management for Cathay Pacific Airways (CX)‚ one of the most profitable and respected airlines in the world. In order to maintain its outlook on growth in this increasingly competitive industry‚ their team must reduce operating costs while improving their customers’ flight experience. Since spare components represent most of the inventory value in their supply chain‚ spare parts operations should be the key focus. From the
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Masters Program in Business Administration (MBA) Note :- Solve any 4 Case Study All Case Carry equal Marks. CASE I Sunder Singh QUESTIONS 1. What does the purchase of a product like Nike mean to Sunder Singh? Sunder Sing‚ just escaping homelessness is clearly proud that he was able to save and buy a pair of Nikes. He could undoubtedly have purchase a different brand that would have met his physical needs as well for much less money which he does not say why he bought the more
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TABLE OF CONTENTS AIRASIA’S BACKGROUND......................................................................3 SWOT ANALYSIS FOR AIRASIA.............................................................3 * Strength * Weakness * Opportunities * Threats LIST OF REFERENCES...........................................................................6 AirAsia’s Background AirAsia was previously owned by DRB-Hicom‚ a government-linked company. Its airline had not been able
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TABLE OF CONTENTS TOPICS PAGE NO. 1.0 Executive Summary………………………………………………………3-4 2.0 Objectives…………………………………………………………………..5 3.0 Economic Analysis………………………………………………………..6-7 4.0 Industry Analysis…………………………………………………………..8-10 5.0 Company Profile..………………………………………………………….11 5.1 Key Financial Ratios………………………………………………11-12 6.0 Valuations………..…………………………………………………………15 6.1 Dividend Valuation Model…………………………………………14-16 6.2 Price-Earnings(P/E) Model.………………………………………..17
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TERM PAPER OF ACCOUNTING FOR MANAGERS TOPIC:- FINANCIAL STATEMENT ANALYSIS OF JET AIRWAYS INDIA LIMITED. SUBMITTED TO NITIKA SEHGAL SUBMITTED BY SABA MASOD ROLL NO :-B 43 SEC.S1001
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least $7.5M and reverse declining sales trend • Conducted two SWOT analyses to determine best strategy – Emphasize Natural and increase drugstore presence • Developed advertising budget and implementation plan Flare Fragrances Agenda • SWOT – Savvy launch • SWOT – Natural emphasis and drugstore expansion • Financials – advertising budget and pro forma income statement • Implementation • Conclusion Flare Fragrances SWOT Analysis: Savvy Internal factors Strengths • Name • Favorable
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JetBlue Airways David Slade BUS 630 Ashford University Milan Havel January 28‚ 2012 JetBlue Airways 1.) What is JetBlue’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy‚ operational excellence‚ or product leadership customer value proposition? What evidence supports your conclusion? JetBlue’s strategy for success in the marketplace can be summed up‚ as “a leading low-fare‚ low-cost passenger airline by offering customers high-quality
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