example‚ a lot Indian women are happy because you they can see the change‚ however‚ there is this “one 26-year-old working woman has been a regular user for the past eight years but to no avail.” And this woman may not be alone in this. So it is not fair for her since she bought it for eight long years like she has been loyal to the brand. 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. No‚ it is not ethical to exploit cultural norms and values to promote
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Introduction Many different companies try their best to advertise their product or service to attract potential customers. They use different strategies by emphasizing that by using their specific product or service their customer life will be better or even change. In comparison‚ marketers show how unhappy people would be without their products or service. Some customers are attracted to that kind of advertisement‚ but often those products or services fail to bring the happiness that is promised
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Case Analysis 2-2: Cultural Norms‚ Fair & Lovely‚ and Advertising. Kasim Hussain BUSA 460 Professor Simpson November 17‚ 2008 The demand for cosmetic products in India is still increasing and the current market size stands at $950 million U.S. dollars. The growth is between 15-20% annually and the overall beauty and wellness market that includes beauty services is about $2‚680 million. (Bhattacharya‚ 2008). The change in the socio-economic status of the
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Case Study :: Fair & Lovely Group-2 (MM) PGEXP-2012-14 Fairness and Color in Indian History It was way back in the 1970s‚ when Hindustan Lever Ltd (HLL) launched its first version of FAL. At that time‚ the market was dominated by the cold cream manufacturers‚ such as Ponds and Lakme (HLL was subsequently to acquire these firms). Before this‚ the ’fairness ’ aspect of creams was not directly mentioned‚ though some products did advertise that they
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Cultural Norms‚ Fair & Lovely‚ and Advertising April 20‚ 2015 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. It is ethical to utilize cultural diversity and values of a community to promote a product. However‚ such promotion should only be done in a way that there are not demanding to a particular group or cultural norms. Considering the case of Fair and Lovely‚ promoting the product using the dark and fair skin is divisive and portrays people with dark color
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The present case dealing with HLL as well as CKL‚ the established vendors of skin lighting cream on the Indian market for many years‚ illustrates a situation in which the producer encounters the consumers´ strongly culturally positioned desire of fair skin‚ by offering a skin lightning product‚ which is from a dermatologist’s point of view considered to be ineffective (“reaches only the upper layer of the skin”‚ “does not affect melanin production”) or at least short-lived (“whitens facial hair
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such as the UAE‚ patterns arise in the key demographics who buy products such as Fair and Lovely. In the case of Fair and Lovely‚ we find that the Sub continental female demographic are the most likely to buy the product as being fair is considered to be a sign of success and good health in that culture. In the same way that it is important in the Sub continental demographic‚ importance in the use of fair and Lovely can be seen to diminish in the Arabian and European demographics‚ as those cultures
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Design Science in Information Systems Research Alan R. Hevner Information Systems and Decision Sciences College of Business Administration University of South Florida 4202 E. Fowler Avenue‚ CIS1040 Tampa‚ FL 33620 Phone: (813) 974-6753 Fax: (813) 974-6749 Email: ahevner@coba.usf.edu Salvatore T. March Owen Graduate School of Management Vanderbilt University Nashville‚ TN 37203 Phone: (615) 322-7043 Fax: (615) 3437177 Email: Sal.March@owen.vanderbilt.edu Jinsoo Park College of Business Administration
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There is no doubt that Fair and Lovely is “doing well” financially according to the author. Controlling 50% - 70% share of the skin whitening market in India‚ with two closest competitors sharing 16% of the market. The second fastest growing brand out of 63 brands in HLL’s portfolio with a growth rate of 21.5% per year as of 2002 in a market valued at over $200 million in 2006. Ankita Rao equally acknowledged financial benefits in the skin whitening market when she said “the market-which is set to
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LOVELY PROFESSIONAL UNIVERSITY HOME WORK NO. 1 Lovely School of Commerce & Economics Department of Management Name of the faculty member Rajni Kant Rajhans Course No: COM359 Course Title Financial Statement Analysis Class: B.Com Term: Spring Section: Q4108 Batch: 2011-14 Max. Marks 30 Date of Allotment: 25-Jan-13 Date of Submission: 11- Feb-2013 |S. No |Roll No |Objectives of |Topic
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