GE Matrix Step 4 Accessing Industry Attractiveness Fanta Hong Kong Criteria | Weights | x Ratings | = Values | Market size | 0.30 | 3 | 0.90 | Growth rate | 0.20 | 2 | 0.40 | Profit margin | 0.25 | 2 | 0.50 | Market diversity | 0.15 | 1 | 0.15 | Industry profitability | 0.10 | 1 | 0.10 | | 1.00 | 1 to 3 | 2.05 | Fanta USA Criteria | Weights | x Ratings | = Values | Market size | 0.30 | 3 | 0.90 | Growth rate | 0.20 | 2 | 0.40 | Profit margin
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History of the soft drink Fanta There are some who claim that Fanta‚ a popular soft drink produced and distributed by the Coca-Cola company‚ was actually invented by Nazis during the Third Reich. Others go so far as the say that Coca-Cola produced this product themselves to sell in Nazi Germany when they feared the backlash that might come if they marketed Coca-Cola to both Allied and Axis powers at the same time. Is there any truth to these accusations? Coca-Cola was a tremendously popular beverage
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A favorite in Europe since the 1940s‚ Fanta was acquired by the Coca-Cola Company in 1960. Fanta Orange is the core flavor‚ representing about 70% of sales‚ but other citrus and fruit flavors have their own solid fan base. Consumers around the world‚ particularly teens‚ fondly associate Fanta with happiness and special times with friends and family. This positive imagery is driven by the brand’s fun‚ playful personality‚ which goes hand in hand with the bright color (particularly orange)‚ bold fruit
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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Introduction In the present age‚ businesses have to intensive analysis themselves to improve shortcomings and get higher profit; SWOT analysis is a good way to choose. This essay will introduce the definition of SWOT analysis and the background of why people use it frequently. After that‚ there will be few examples to proof the opinions of SWOT analysis will help enterprises a lot on proving of their management and strategic planning. The merits and shortcoming when using this process will also
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Administration Professor Concepcion March 17‚ 2015 SWOT Analysis A SWOT analysis is a tool to identify the strengths‚ weaknesses‚ opportunities and threats involved in a business. Strengths mean characteristics of a business in advantage over others‚ while weaknesses are disadvantages relative to others. Opportunities mean elements that a business can exploit for its development‚ while threats are trouble will be face to. SWOT is to carry out the environment analysis and separate information into internal
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Assignment Course title: Strategic Management Topic: SWOT analysis of Excusive event management and catering. Submitted To‚ MD.Rakibul Hasan Lecturer of Prime University Dhanmondi Annex Dhanmondi Submitted By‚ Md.Hasnaine Akanda MBA‚ 33th Batch ID: 132020130 Definition of ’SWOT Analysis’ A tool that identifies the strengths‚ weaknesses‚ opportunities and threats of an organization. Specifically‚ SWOT is a basic‚ straightforward model that assesses what an
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Creative Use of S.W.O.T Analysis [edit] Strategic Use: Orienting SWOTs to An Objective Illustrative diagram of SWOT analysisIf SWOT analysis does not start with defining a desired end state or objective‚ it runs the risk of being useless. A SWOT analysis may be incorporated into the strategic planning model. An example of a strategic planning technique that incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic Planning‚ including SWOT and SCAN analysis‚ has been the subject
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SWOT Analysis Opportunities The Bank is very well placed with a good and assured customer base from the level of the government and the public sector business. Many patriotic Nationals will do business with Sample Bank Ltd because they know that the profits of the Bank belong to the people of the country and are used for the country’s development. The availability of modern telecommunication systems and technology will facilitate the improvement and strengthening of the Bank’s international business
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SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey‚ who led a research project at Stanford University in the 1960s and 1970s using data Strategic Use: Orienting
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