Food is a basic need and food service industry will always remain in demand. These industry includes restaurants‚ fast foods‚ cafeterias‚ catering opportunities‚ food carts‚ food trunks and the like. Filipinos love to eat. This love for food and eating is the main reason why the food industry has flourished well in the Philippines and why you will see a lot of restaurants and fast foods scattered all over the country. These fast foods and restaurants can be local or international. Filipino
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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Introduction 2. Organisational Profile 3. Market Analysis STEP Analysis Porter’s Five Forces 4. Identification of Strategic Alternatives SWOT Analysis 5. Recommendations Short Term Medium Term Long Term 6. References 1. Introduction The following is a report on the fast food market and more specifically McDonalds. This report aims to establish the strength of the fast food market and the strength of McDonalds within this market
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1. Conduct an IMC context analysis for one of the following; McDonald’s‚ Pizza Hut‚ or KFC. This case study will analyze customers‚ competitors and communication of McDonald’s because it is one of the most well known brands worldwide. CUSTOMERS McDonald’s opened the first restaurant in Singapore at Liat Towers on Orchard road in October 1979. Its aim is to offer friendly fast food in a fun environment for everyone to enjoy. Its target markets are families‚ because children want to visit McDonald’s
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Pogatchnik September 5th 2014 Fast Food Nation Review The author want the readers think about the fast food business. He wants to inform the readers about the things they are eating‚ and he wants to tell the public about the terrible work conditions that many employees have to go through for one to be able to eat a hamburger. He is exposing the secrets of the fast food nation. Eric Schlosser wants us to think about what we are eating‚ and how it gets to us. Fast Food Nation is a way for the American
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Gustavo Carvalho Professor Dail English 1A 9-5-13 Why People Eat Fast Food Many people in United States eat fast food daily. Is not a mistery that processed food is bad for health‚ but‚ if everyone knows that why is fast food so popular? In the textbook "Fast Food Nation" written by Eric Schlosser he shows that franchising is a good kind of business for the companies‚ they make money only because of their name. The fast food market is growing in United Staes year by year‚ and people do not realize
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English 1A 15 October 2013 Why Fast Food is Unhealthy In today’s age of convenience‚ fast food needs no introduction. Everyone from a two year old to a sixty year old seems to be enjoying it. Why not? It’s delicious‚ it’s filling‚ it’s affordable‚ and available just any time of the day. What more can you ask for when you are living life in the fast lane? Well fast food all good tastes‚ except that it is not nutritionally balanced and‚ therefore‚ unhealthy in the long run if consumed on a regular
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Me film‚ in the America‚ one in four Americans visits a fast-food restaurant which makes McDonald’s serves 46 million foods everyday‚ and a person could easily find fast food restaurants within a mile. They found McDonald’s even at the hospital. In the film‚ ‘Super-Size Me’‚ the America is now become fattest country in the world‚ and the medical costs have doubled in the past five years. Also‚ in the another film‚ ‘Reaction of the film Food‚ Inc’‚ people are forcing to teach animals to eat corn even
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has found a new object to criticize‚ and this time it is fast food. All anyone ever hears these days is eat healthy‚ it will help you live a longer and more enjoyable life. Well it’s time to set the story straight about the greatness of fast food. Not only is it ten times better for you than these new "healthy foods" but its unique healing and educational powers can lead you to live longer and be smarter than ever. First of all‚ "healthy food" is not as healthy as its name makes it appear. I mean green
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Local Vs. Fast Food Austen Thum 1/10/14 CACCAH Fast Food Nation and Food Inc. were works that truly reveled something that I was completely blind to. I had always known that McDonalds and other fast food chains were of course unhealthy‚ but was unaware of the things that that these big corporations were hiding from the consumers. This information I acquired about how fast food chains really worked completely changed my mind set and was an enormous eye opener. After learning about this I started
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