Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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Summary Industry analysis is guide to know the profitability of the fast food industry by as assists us in 1. Understanding the competitive forces in the industry. 2. Assessing the attractiveness of‚ and growth opportunities within‚ a new industry 3. Developing effective strategies to raise your profitability‚ power‚ and competitive position in an industry. Industries are different from each other and to understand the working of industry it is necessary to first solve
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Pest Analysis Fast Food Retail Sector Introduction Political Factors McDonald’s food safety is of a very high-quality and is recognised as one of the best in the fast food retail sector. One of their main successes has been their training programme. They 1 train all of their staff before they begin work in one of their restaurants on all aspects of food quality‚ food safety and hygiene. This training‚ along with being made aware of the importance of cleanliness‚ continues throughout their
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It’s no secret‚ Americans love fast food and it’s not only just them! This new trend in the food industry has spread all around the globe; thereby‚ making it one of the fastest growing segments in the food industry. The main characteristics of the fast food industry are quick preparation and service of food such as Burgers‚ Fries‚ Pizzas‚ and wraps. They provide minimal table services‚ and offer on-site consumption or take out services. Frequently‚ the food is standardized and shipped from a central
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Fast food chains in India Fast food chains across India are growing because of the rapid urbanisation. Despite the slow economic growth‚ the fast food chain owners are busy introducing new ideas and concepts in the menu by lowering the prices for restaurant and lure their customers. Fast food chains have changed conventional from of Indians eating home-cooked meals and every family especially on weekend is found at fast food joints treating their belly. The growing working women population too
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The fast food industry of China is experiencing phenomenal growth and is one of the fastest growing sectors in the country‚ with the compounded annual growth rates of the market crossing 25%. Further‚ on the back of changing and busy lifestyle‚ fast emerging middle class population and surging disposable income‚ the industry will continue to grow at apace in coming years. These are the findings of our just-released research report “China Fast Food Analysis”. This report provides extensive research
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Nicholas Smith April 27‚ 2009 Principles of Economics Paper - The USA ’s Fast Food Industry Fast food restaurants represent one of the largest segments of the food industry with over 200‚000 restaurants and $120 billion in sales in the U.S. alone. Fast food restaurants‚ also known as quick service restaurants‚ are noted for their short food preparation time. Some of the largest players in this category include international giants like McDonald ’s and Yum! Brands‚ national chains such as Wendy
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Affecting Popularity on the Marketing Aspects of Leading Food Chains in Marikina City Chapter I THE PROBLEM AND ITS BACKGROUND This chapter contains the overview of the research problem and the factors that lead to the conceptualization of the problem and justification for considering the chosen topic as a problem for research. The researchers’ motivation in this study in knowing the reasons and information that leads popularity in same food chains in Marikina city. The purpose of the study is to
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Analyzing Growth and Development of Fast Food Industry in Pakistan Project Supervisor Mr. Muhammad Zafar Saeed Student Name: Reg.No 1. Tania Hamid 1211-892 BATCH: 32 ADVANCED DIPLOMA IN HOTEL MANAGEMENT Chapter 1 Introduction The hospitality industry consists of broad category of fields within the service industry that includes lodging‚ restaurants
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service restaurant (QSR) industry‚ also known as the fast food industry‚ consists of a large variety of restaurant types‚ including but not limited to ice cream parlors‚ fast food restaurants‚ pizza parlors‚ coffee shops. With all of these different types of eateries‚ the QSR industry makes up a massive section of small businesses in America. This means that the market size is large‚ and that there are not restrictive barriers to entry. Some of the giants in the fast food industry are McDonald’s (MCD)
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