SWOT ANALYSIS The SWOT analysis is an assessment of the organization’s internal resources and abilities and the external environment’s opportunities and threats. In order to identify a strategic niche that the organization might exploit‚ it is needed to analyze the SWOT of Garuda Indonesia. 1. STRENGTH Internally‚ Garuda Indonesia has some strength‚ such as: Good services‚ it was proved by three awards that have been received. ICSA Award in 2001 (Indonesian Customer Satisfaction Award) in the
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GARUDA INDONESIA AIRWAYS Prudente‚Gabriel Ricafort‚Victor Untalan‚ Jolo Valencia‚ Jester I. Time Context January 6‚ 1988 II. Viewpoint Mr. Mohammad Soeparno President Director – Garuda Indonesia Airways III. Major Policy Statement Garuda Indonesia Airways is an Indonesian airline company who is also the official flag carrier of Indonesia and the 2nd largest airline service company in terms of plane fleet targets to be one of the top 10 choice of airlines by come year 2000. IV
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Your task Your company is to prepare a report for the Board of Directors covering the following areas: • A critical review of its overall operations strategy. (15%) • A comprehensive evaluation of its service delivery system. (25%) • A detailed analysis of its operations management system. (25%) • Proposed changes to its operations strategy‚ service delivery system and operations management system for operational improvements. (35%) Contents 1. Introduction (business profile‚ vision‚ mission)
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INTRODUCTION PT. Garuda Indonesia (Garuda) is the oldest flight company in Indonesia and owned by the government. In 2010‚ in its 60th anniversary-an age that should enter or in mature position- it showed more losses than profit (like shown in the 5 consecutive years of financial statement). In 2006 under the new leader of Emirsyah Satar Garuda started to change its strategy to make profit. The new strategies include synergize all operation level and embedded one new value‚ which is team work‚
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• Biggest airlines in the Southern Hemisphere b. Weakness • System weakness • Not customer oriented c. Opportunity • Better condition of world’s economy • The progress in business climate in Indonesia d. Threats • Uncertain economic situation • Increasing competition ANALYSIS Mr. Lumenta is a very hardworking and a responsible business man. He is a role model of the business industry‚ he find ways to settle the problems of the company‚ maintaining the stability the airlines is his one
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of Indonesia to succeed Mr. Lumenta as President Director of Garuda Indonesia Airways. In spite of the rapid growth in both passengers the traffic and fleet during the oil boom of the 1970’s‚ thus making it the "largest airline in the Southern Hemisphere"‚ Garuda‚ as it was known then‚ had been plagued by a bad reputation as well as heavy losses year after year. Having been a member of Mr. Lumenta’s management team of Garuda since November 17‚ 1984‚ Mr. Soeparno had the opportunity to involve
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I. INTRODUCTION PT Garuda Indonesia (Persero) Tbk (IDX: GIAA)‚ publicly known as Garuda Indonesia‚ is the flag carrier of Indonesia. It is named after the mystical giant bird Garuda of Hinduism and Buddhist mythology. It is headquartered at Soekarno-Hatta International Airport in Tangerang‚ near Jakarta‚ the capital city of Indonesia. Most Garuda Indonesia shares are owned by the Indonesian government; the airline employs 5‚808 staff (as of December 2010). According to the sacred
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A British airway was the worst rated airlines in 1981 and was called Very Troubled airlines with severe losses‚ bad quality‚ overstaffed and very near to bankruptcy. But with the Survival Plan Initiated by John King‚ the chairman in 1981 changed the image and turned failure into success. The things which he did was simple following the SWOT analysis by analyzing the internal and external factors leading to failure and dissatisfaction. By 1990 British Airways was converted into a profitable entity
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Airline Industry SWOT Analysis A SWOT analysis--a review of strengths‚ weaknesses‚ opportunities‚ and threats--is a core requirement of any organization‚ and essential to understand any industry. The volatile airline industry is no exception. While individual airlines each analyze and make decisions based on their own situations‚ there are overall industry similarities that all airlines face‚ with each endeavoring to maximize strengths and opportunities while minimizing weaknesses and threats
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SWOT Analysis: Southwest Airlines SWOT Analysis: Southwest Airlines Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas‚ Houston and San Antonio (Brief History‚ 2009). 38 years later‚ Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet‚ 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events have also caused a renewed focus on the company’s weaknesses
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