Table Of Contents 1.0 Situation Analysis/Current Marketing Mix ...................................................................2 1.1 Current Product ............................................................................................................2 1.2 Current Pricing .............................................................................................................3 1.3 Current Distribution ...........................................................................
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Honda Siel Cars India Limited introduced Civic Hybrid in the Indian automobile industry in June 2008. The luxurious sedan is the first hybrid ever launched in the country. An inescapable exhilaration will be felt the moment you turn on the ignition of this car. Honda Civic Hybrid is definitely one of the most environment friendly cars seen on Indian roads. Powered by a high-tech engine‚ the automobile boasts of stunning looks and good fuel efficiency. Nov 12 2008. 6:53 PM IST Carmaker Honda
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A swot analysis of Honda will show us that its; Also it diversifies revenues by operating in a number of markets. They include Automobile market(80.2% of revenue in 07)‚ Motorcycle market(12.4%)‚ Power product and other(3.8%) and financial services(3.7%). Performing well in all these markets not only provides protection from loss in one market but also provides benifits from other market and all this led to a revenue stream of around $94 billion. Leading market position and brand‚ Honda
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Strength 1. Diversified product portfolio. Honda unlike many other automotive companies does not focus only on selling vehicles. It is the largest producer of the engines and motorcycles as well. Therefore‚ the company is not as susceptible as its competitors are to market cycles or technology disruptions. 2. Huge investments in R&D. Honda’s investments in R&D reach as much as 5% of revenue. The business relies on these investments to achieve competitive advantage through various
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SWOT analysis is a strategic planning method used to appraise strength‚ weakness‚ opportunities and threats in a business venture. The meaning of opportunities in SWOT analysis is external chances to improve performance in the environment while the meaning of threats is external elements in the environment that could cause trouble for the business. For the case of Honda Malaysia‚ their opportunity appeared when the Budget 2010 bring out by Malaysia government‚ which is tax exemption for hybrid cars
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INTRODUCTION HONDA’S BACKGROUND Honda Company was founded in 1948 by Soichiro Honda. It started by making motorbikes. Japan had been rendered cash poor and petrol-starved after World War II‚ and its citizens were hurting for fuel-efficient mode of transportation. Honda ’s first motorcycles mated engines with bicycles that were cheap in making and operation process. In 1950‚ Honda Company launched the successful Juno scooter‚ built to steal market share from the Vespa knockoffs that were popular
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COMSATS INSTITUTE OF INFORMATION TECHNOLOCY ENDOWMENT FUND (CIITEF) SCHOLARSHIP APPLICATION FORM (for undergraduate students) Note: Please read the instructions given below carefully before filling out this form. CIIT is committed to ensuring that no one is denied the opportunity to pursue higher education due to his/her inability to pay. With this purpose in mind‚ CIIT launched its scholarship program (CIITEF) from its Endowment Fund. The program seeks to identify the most deserving
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Honda Motors |Company Overview | |[pic] | |[pic] | |[pic]
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Question 1: a) Stem - and – leaf diagram for battery life‚ in hour Stems leaves 0 4 2 4 5 6 8 3 0 2 8 8 4 0 5 6 The steam- and – leaf indicates the battery life‚ in hours‚ which was taken from 12 models
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| | | Marketing Segmentation | 4 to 6 | | | Comparison Between Honda & Hyundai | 7 | | | Honda Marketing Mix Strategy | 8 to 9 | | | Hyundai | 10 to 11 | | | Research Question‚ Research Objective‚ Research Variable | 12 to 13 | | | Literature Review | 14 to 17 | | | Hypothesis | 18 | | | Theroical Framewor | 19 | | | Methodology | 19 to 22 | | | Data Analysis | 23 to 34 | | | Limitation | 35 | | | Recommendation | 36 |
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