SERVICE MARKETING ABOUT TAJ The Taj was built at a time when Indians were not allowed entry into most of the prestigious hotels and clubs in British ruled India. Legend has it that this was one of the reasons why Jamshetji Nusserwanji Tata‚ the first Indian industrialist built India’s first luxury hotel. He went ahead with the project although he was busy with plans to industrialise India. The first Taj Hotel‚ the flagship of the Group was born in 1903 and stood alone for almost half a century
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STRATEGIES BY TAJ The ad (made by Rediffusion) shows the enigmatic woman who stands for both hospitality and efficiency. The identity was developed after extensive research on the consumer’s attitudes towards the Taj. Over 60 in-depth interviews were conducted by client and agency. The parameters? Not quantity‚ but quality. The things done right. The quality of check-in‚ the smile‚ the greeting or the welcome drink. The insights gathered were analysed and a clear slot‚ which the Taj could occupy
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Industrail Training Report Name - Rohan Ganesh Roll no - KHR2011- BAIHM-60 Batch - Winter Training Duration - 15th November‚ 2012 - 30th April‚ 2013 Property - The Taj Mahal Palace And Tower‚ Mumbai. Improving the quality India’s largest business Group Diverse business in 7 sectors
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Taj Hotels‚ Resorts & Palaces CSR Case Study Company Brief The Indian Hotels Company Limited and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and are recognized as one of Asia’s largest and finest hotel company. Incorporated by the founder of the Tata Group‚ Mr. Jamsetji N. Tata‚ the company opened its first property‚ The Taj Mahal Palace Hotel‚ Bombay in 1903. Today Taj Hotels Resorts and Palaces comprises 108 hotels across destinations in India‚ Maldives‚ Malaysia‚
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The Steigenberger hotel group name stand for top-class European hotels. They provide incomparable hospitality and superb service for over 75 years. All hotels of the Steigenberger Group are both traditional and modern. They fulfill the high expectations of the guests to the full. The Steigenberger Hotel Group is currently in an expansion phase. Two Steigenberger Grand hotels will set new hotel standards in Leipzig as well as on the Baltic island of Usedom in the coastal resort of Heringsdorf in 2011
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The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and is recognised as one of Asia’s largest and finest hotel company. Incorporated by the founder of the Tata Group‚ Mr. Jamsetji N. Tata‚ the company opened its first property‚ The Taj Mahal Palace Hotel‚ Bombay in 1903. The Taj‚ a symbol of Indian hospitality‚ completed its centenary year in 2003. Taj Hotels Resort and Palaces comprises more than 60 hotels in 45 locations across
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Product Shangri-la hotel has its own web site in the Internet and the customer service with different type of service provide by the Shangri-la hotel at a short time by visit the Shangri-la web site (www.shangri-la.com) Shangri-la hotel are providing many type of hotel service to satisfy their customer and to build good relationship with their customer. Each type of room have provide different benefit for the customer like media & entertainment‚ office equipment& stationery‚ welcome amenities choice
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Radisson Hotel SWOT Analysis A. Strengths 1. Top notch service and excellent customer service 2. Global presence –420+ hotels globally in over 75 countries 3. Goodwill from Employees and customers 4. They offer really go deals and promotional offers hence attracting more customers 5. Parent group adds to brand value 6. High Brand Recall B. Weaknesses 1. The brand name comes with a perception of being expensive 2. Current economic status is bound to take a toll on spending power 3. Still trying to
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in the Las Vegas‚ Laughlin‚ and Reno markets in terms of square footage of casino space and number of hotel rooms. Each Circus location has a distinctive personality. Circus Circus has the theme of a circus‚ Luxor’s theme is an Egyptian Pyramid‚ and Excalibur’s theme is Medieval. Excalibur is one of the first sights travelers see as they exit interstate highway 15. Circus’ combined hotel room occupancy rates have remained above 90% due‚ in part‚ to low room rates ($45 to $69 at Circus Circus
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26/11 Mumbai attack: HR practices converted ordinary Taj employees in... 1 of 3 http://articles.economictimes.indiatimes.com/2011-11-24/news/3043760... ADVERTISEMENT News News By Company Home News Markets News By Industry Corporate Trends IPO Personal Finance News By Company Economy Tech P olitics/Nation Jobs Opinion Features International Business SMB Environment Stock Quote Blogs ET NOW NRI Corporate Announcement Earnings
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