Contents 1.0 Company background 2 1.1 Introduction 2 2.0 Strategy identification 3 2.1 HP Marketing mix 3 2.1.1Product 3 2.1.2 Place 4 2.1.3 Price 4 2.1.4 Promotion 4 2.2 E-Customer Relationship Management 5 2.3 Virtual Communities 5 3.0 Environmental Analysis 6 4.0 Segmentation and targeting‚ differentiation and positioning 7 4.1 Market segmentation 7 4.1.1 Demographic 8 4.1.2 Psychographic segmentation 9 4.1.3 Geographic segmentation 9 4.1.4 Positioning for the future 9 4.1.5
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Hewlett Packard (HP) Strategic Analysis Student Name Strategic Mangement 11/10/2012 Contents EXECUTIVE SUMMARY 3 Hewlett Packard (HP) Background: 4 Company Objective: 4 Mission statement: 5 Vision statement: 5 Strategies: 5 Corporate Level Strategy: 5 Business Level Strategy: 6 Review of PC division of HP: 7 Strategic Analysis: 8 External Analysis: 8 1. FIVE FORCES MODEL ANALYSIS 8 2. STRATEGIC GROUP ANALYSIS: 12 3. INDUSTRY LIFE CYCLE ANALYSIS 13 Internal
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Opportunities‚ Threats‚ Strengths‚ Weaknesses and SWOT Strategies HEWLETT PACKARD Opportunities 1. The worldwide personal computer industry posted its fourth consecutive year of double digit expansion in 2006‚ recording 10 percent unit growth. 2. PC shipments in the Asia-Pacific region expanded by an estimated 17.6 percent in 2006 on a unit basis. 3. IDC’s “rest of the world” category‚ which includes Eastern Europe‚ Latin America‚ and the Middle East rose 22 percent on
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Industry analysis of computer sector Submitted to Mrs. Indrish KAUR Submitted by Priyanka Manchanda FMS/MBA/152ing Introduction to Industry Each business operates under a group of firms that produce competing products or services known as an “industry”. An industry is thus a group of firms producing similar products or services. By similar products we mean products that consumer perceive to be substitutes for one another. Eg. Firms that produce PC’s such as apple‚ HP‚ IBM‚ Wipro
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Executive Summary The existing HP product distribution comprises of 3 major and 4 minor channels‚ plus an online refurbished-product unit. Even though these channels cover a wide range of consumers in the U.S.‚ HP has not fulfilled customers’ needs efficiently and conveniently via the internet. The internet channel today is one of the most important commercial channels in the US as there are 46 million Internet users in 1997‚ and this number is expected to grow to 150 million by 2000. Therefore
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3D- PRINTER For more information visit : www.nana.com ! -an ! innovative product ! Nishant Chanana! Abhay Kelkar! Nagarjun Bagalore! Alex Justin Sulaiman Vision and Mission • Vision: ! To empower the success and growth of small and medium size businesses through the power and promise of 3D direct manufacturing.! • Mission: ! Our mission is to deliver innovative‚ cost effective 3D printing solutions for direct manufacturing to small and medium size businesses. Values • Our Values are CLEAR"
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drive industry in 1992‚ was aimed to be reached according to Hewlard Packard (HP) by launching Kittyhawk- smallest hard disk ever. They realized that they had the strength of having the flexibility of entrepreneurs but financial support of a large high-tech company. The aim was to create a product that is not the same as competitors but instead revolutionary strategic insight was made by the commercial failure. Analysis 1.3-inch Hard Drive- Disruptive or Sustaining Technology One can argue that
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Packard External Environment Analysis Hewlett Packard External Environment Analysis In today’s constantly evolving business world‚ it is essential for organizations to fully master and incorporate strategic management theory into decision making processes. As the world’s largest technology company‚ HP brings together a portfolio
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Vol. 4‚ No. 12 International Journal of Business and Management Analysis and Evaluation of Organizational Change Approaches Yuan Liu Department of Fundamental Education‚ Lianyungang Teacher ’s College Lianyungang 222006‚ China E-mail: liuyuan_0228@hotmail.com Abstract Organizational change is the trend for the further development and which been explained is the enduring quest of scholars in many disciplines. Prescriptive approach and emergent approach are two main types of models for organizational
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4 MANAGEMENT DECISION 33‚10 Analysis of strategy formulation and implementation at Hewlett-Packard Rainer Feurer‚ Kazem Chaharbaghi and John Wargin Presents a number of approaches to strategy formulation and implementation which represent some of Hewlett-Packard’s best practices Introduction There is a general recognition that competitive environments are changing at an accelerating rate culminating in a high level of uncertainty. As a result‚ the critical success factors are constantly
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