Bank Profile Established in 1994‚ ICICI Bank is today the second largest bank in India and among the top 150 in the world. In less than a decade‚ the bank has become a universal bank offering a well diversified portfolio of financial services. It currently has assets of over US$ 79 billion and a market capitalization of US$ 9 billion and services over 14 million customers through a network of about 950 branches‚ 3300 ATM’s and a 3200 seat call center (as of 2007). The hallmark of this exponential
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Assignment Icici bank with 8p of service marketing INTRODUCTION ICICI BANK ICICI Bank is India’s second-largest bank with total assets of Rs. 4‚736.47 billion at March 31‚ 2012 and profit after tax Rs. 64.65 billion (US$ 1‚271 million) for the year ended March 31‚ 2012. The Bank has a network of 2‚895 branches and 10‚021 ATMs in India‚ and has a presence in 19 countries‚ including India. ICICI Bank offers a wide range of banking products and financial services to corporate
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• Capital Markets ICICI Bank is an active capital market intermediary. It is one of the promoters of several leading institutions in the country including National Stock Exchange Of India Limited (NSE)‚ National Commodities & Derivatives Exchange Limited (NCDEX)‚ Central Depository Services (India) Limited (CDSL). Since 2000‚ the Bank has also been one of the clearing and settlement banks for NSE and Bombay Stock Exchange Limited (BSE). The Bank also took up the clearing and settlement banking
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The effects of Promotional strategies in the Marketing of financial services in ICICI Bank by Suryabala.S BBM II Dec 2011 The effects of Promotional strategies in the Marketing of financial services in ICICI Bank 2011 TABLE OF CONTENTS: Preface Executive Summery o Research objectives Introduction o Scope Research o Research methodology o Sampling o Data collection Literature review Data Analysis and interpretation o Online banking o iMobile o PAYBACK o Privilege Banking o ATM
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PRODUCT 7 P’S OF MARKETING FOR ICICI BANK PRODUCT 1. DEPOSITS ICICI Bank offers wide variety of Deposit Products to suit our requirements. Coupled with convenience of networked branches/ over 1800 ATMs and facility of E-channels like Internet and Mobile Banking‚ ICICI Bank brings banking at your doorstep. ➢ Savings Account ➢ Senior Citizen Services ➢ Young Stars ➢ Fixed Deposits ➢ Recurring Deposits ➢ Roaming Current Account ➢ ICICI Bank Salary Account 2. INVESTMENTS
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KM tigers ICICI Bank has grown six-fold since its KM strategy was established in 2000‚ making it the second biggest in India today. But that strategy has been robust enough to grow with it. Central to ICICI Bank’s success has been its flexible‚ innovative methods‚ and a plethora of KM tools that were cannily marketed to staff from the very start. By Deepa Prabhu ICICI was founded in the mid-1950s at the behest of the World Bank‚ the Indian government and various ‘captains of industry’ in
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The Bank went on to cross-sell and up-sell its products aggressively‚ growing into India’s second largest bank. But ICICI was not only looking at banking. In 1993‚ the company set-up ICICI Securities and Finance Company Limited in a joint venture with JP Morgan‚ and the same year‚ it set up ICICI Asset Management Company. This was the just the beginning; several mergers‚ acquisitions and joint ventures followed ICICI is one of the leading private
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HDFC Bank Limited - SWOT Analysis company profile is the essential source for top-level company data and information. HDFC Bank Limited - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. HDFC Bank is a new generation private sector bank in India which specializes in the provision of banking and other financial services to upper and middle income individuals and corporations. The
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General Comparison between HDFC Bank and ICICI Bank HDFC Bank ICICI Bank Second largest private Sector bank largest Private Sector Bank Retail assets constituted 51.3% of advances in FY12. Retail assets constituted 34% of advances in FY12 Comparison on the basis of services:
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In the SWOT analysis for Bank of America one I performed a SWOT analysis for the Bank of America. I assumed the role of a mutual fund manager work for First Investment Inc Investment Inc. With the information I gathered in part one of my paper I made the decision to invest in Bank of America. In part two of these papers I will further explain why I chose to invest in Bank of America. This paper will address the financial health of Bank of America by reviewing the banks income statement‚ balance
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