Marketing 2 Individual Assignment Fast food industry Swot Analysis Name: Ting Ze Kai ID: I11008551 Section: 5K1 Lecturer: Mr CHEAH SIN CHYE Table of Contents Company Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond Albert Kroc. He found
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GROWTH OF HOTEL INDUSTRIES IN INDIA Over the last decade and half the mad rush to India for business opportunities has intensified and elevated room rates and occupancy levels in India. Even budget hotels are charging USD 250 per day. The successful growth story of ’Hotel Industry in India’ seconds only to China in Asia Pacific. ’Hotels in India’ have supply of 110‚000 rooms. According to the tourism ministry‚ 4.4 million tourists visited India last year and at current trend‚ demand will soar
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a Medium-sized Electronics Company’ suggests that the TDABC model derived from the traditional ABC model is useful for effectively analysing an organisation’s costs and profitability. The TDABC model would be an effective decision making tool for Hotel Babylon. Article Content This article examines the feasibility of TDABC in small to medium-sized organizations using a pilot implementation of this system in a company called XYZ. TDABC requires two steps of calculation: first‚ the capacity cost
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SWOT Analysis The SWOT analysis is very important especially in the hotel industry. When it comes to tourism‚ the hotel industry is very important. In fact‚ it is a supporting service that affects the presence of tourists in a certain place. The SWOT analysis is vital to determine if the industry is helping in the achievement of tourism goals. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues.
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Hilton Hotels is one of the market leaders in the hotel and gaming industry in the United States. Hilton is a well-known and distinguished name in fine hotels across the United States and worldwide. In 1999‚ Hilton expanded aggressively by acquiring the Promus Hotel Corporation‚ Hampton Inn and Suites‚ Doubletree Hotels‚ Embassy Suites Hotels‚ and Homewood Suites. Hilton Hotels Corporation has grown to become the world ’s most recognized and most successful hotel company (Hilton Innovation‚ 2007)
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EVOLUTION OF HOTEL INDUSTRY: Overall Growth in 2005 -2006 OVERALLGROWTH IN 2005 - 06 OCCUPANCY RATE : 2.6% AVERAGE RATE : 23.7% REVP : 26.9% (IN IMR AND 28.1% IN USD) HOTEL: Hotel or Inn may be defined as an establish‚ment whose primary business is providing paid lodging facilities for the general public‚m and which furnishesone or more of the services like - Food & Beverages Services‚ Concierge‚ Bell or Door Attendants Service‚ laundry or Dry Cleaning‚ and use of furniture and
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SWOT Analysis A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W)‚ and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities
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CASE ANALYSIS McDonald’s‚ Inc. COMPANY NAME: McDonald’s‚ Inc. INDUSTRY: Food Service COMPANY WEBSITE: www.mcdonalds.com COMPANY BACKGROUND: As a company‚ McDonald’s was first introduced in Des Plaines‚ Illinois in 1955. This was the very first McDonald’s restaurant‚ which all started in San Bernardino‚ California in 1954 when Ray Kroc approached the McDonald brothers with a business proposition to start a new company. In 1965 McDonald’s went public and was later‚ in 1985 added to the Dow
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novel idea to consumers but with the excellent service and quality products it provided‚ it did not take long for Puregold to make its mark in the retail industry. Today‚ it has grown into a giant retail chain with more than 50 stores nationwide. - No. of branches: Over 80 branches nationwide - No. of Employees: 60 employees SWOT Analysis: Strength Weaknesses Opportunities Threats The first one stop establishment that is established at Sta. Ana Unable to supply product regularly. Innovative
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SWOT Analysis on Days Hotel‚ Hounslow [pic] Contents: Page • Introduction 3 • What is SWOT Analysis? 3 • Vision 5 • PESTLE Analysis 5 • SWOT Analysis of
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