2) Undertake a competitor analysis for LEGO’s strongest competitor Mattel Mattel Inc. is the world ’s largest toy company based on revenue. The products it produces include Barbie dolls‚ Hot Wheels and Matchbox cars‚ Masters of the Universe‚ Scrabble‚ Uno‚ American Girl dolls‚ board games‚ and‚ in the early 1980s‚ video game consoles. The company ’s name is derived from Harold "Matt" Matson and Elliot Handler‚ who founded the company in 1945. Handler ’s wife‚ Ruth Handler‚ later became president
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SWOT ANALYSIS Salesforce.com is a provider of application services‚ which allow organizations to share customer information on demand. The company reported healthy customer additions during recent years‚ which enhances its top line growth and market position. However‚ the intense competition in the industry may affect the operating performance and profitability of the company. Strengths | Weaknesses | Healthy customer additionsSignificant market positionFocus on research and development | High
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| | |SWOT and PEST analysis on Cadbury PLC | | | |
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IKEA SWOT analysis Strengths Weaknesses 1. Customer knowledge 2. Constantly using innovations to drive costs down 3. Supply chain integration 4. Brand reputation and market presence 5. Diversified product portfolio 1. Negative publicity 2. Decreasing quality 3. Standard products Opportunities Threats 1. Further expansion into developing economies 2. Growing online sales 3. Expansion to growing grocery market 1. Intensifying competition 2. Growth of average consumer income 1. Customer knowledge
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SWOT analysis will be central to create a strategic plan in order to integrate IT in my organization. I will present my SWOT analysis result‚ my strategic IT plan to the board of directors and my employees. Internal resistance is expected and I will try to be prepared for all the questions that come my way. Change is
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Threats 1. Economic recession 2. Flavor of product 3. Fresh material 4. Increase of cost 5. Social Responsibilities The economic crisis impact heavily to medium and small Company In the case of worse financial‚ the consumer need a consideration between a homemade Soya milk‚ bean curd or grass jelly that they can buy ingredients such as Soya bean‚ fruit juice then mix them together and buy an completed products in super market or convenient store. This maybe a threat with Mr. Bean. Secondly
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Summer 2011 edition - £120 construction industry forecasts 2011-2015 Key Points Include: • • • • • • Construction output to fall 0.5% in 2011 before falling a further 2.8% in 2012 Total housing starts in 2011 less than half needed to meet number of households created Public sector construction work to fall by 26% by 2014 Private sector construction work to rise by 23% by 2015 Roads construction set to halve by 2014 Energy construction set to rise threefold by 2015 Overview The prospects
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Worldwide Rail Market Cologne‚ October 2003 Maria Leenen Mark Döing Karl Strang Nicolas Wille © SCI Verkehr GmbH‚ Cologne Office Phone (+49-221) 931 78-0 · Fax (+49-221) 931 78-78 www.sci.de 2 Contents 1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2 Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 3
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Abstract This paper focuses on a SWOT analysis which stands for strengths‚ weaknesses‚ opportunities‚ and threats against a particular company. The company discussed in this paper is of the coffee company‚ Starbucks. This paper also provides a detailed SWOT analysis figure on page four for review. Further information can be found on Starbuck’s website at www.starbucks.com. SWOT Analysis of Starbucks With its vast array of decadent drinks‚ snacks‚ and a welcoming atmosphere‚ Starbucks has
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What is Five Forces Analysis? Describe each in detail and use your own small example to illustrate. The Five Forces Analysis is Porter’s model and is used in a business situation. The purpose of this analysis is to diagnose the competitive pressures in a market and assess how strong and important each one is to the firm. This analysis consists of; Threat of New Entrants‚Bargaining Power of Suppliers‚ Bargaining Power of Buyers‚ Threat of Substitute Products‚ Threat of Potential New Entry‚ and
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