SWOT ANALYSIS 1. Pursue An Exclusive Partnership With One Wireless Carrier—this is the approach that the NFL previously chose in 2005 with Sprint. The deal was valued at $500 million plus $50 million annually to be the NFL’s exclusive wireless partner and an additional $50 million earmarked for NFL-related advertising and promotion. * Strengths—an exclusive relationship with Sprint provides a more intimate B2B relationship. Sprint would be willing to pay a premium for the NFL’s brand
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NFL Digital Media Strategy Case 3/6/2013 The Sky is the Limit…If You Don’t Limit Partnerships The NFL is an American treasure. During the season‚ people of all races‚ political affiliations‚ and backgrounds come together to watch football. People have an unbelievable amount of pride in their favorite teams and everyone seems to have an opinion about the latest game or who the best players are. The NFL is for all Americans to enjoy and therefore‚ I think the best mobile strategy is to form non-exclusive
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1. Situation Analysis The National Football League NFL is the highest level of professional play. NFL is represented by 32 clubs‚ which are divided into two conferences; the American Football Conference (AFC) and the National Football Conference (NFC). Brian Rolapp‚ senior vice president of NFL media strategy and digital media team has after months of in-depth-research gathered information in order to present a new media marketing strategy at the NFL owners’ meeting to present the new strategic
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SWOT Analysis for Glass Egg Digital Media SWOT Analysis for Glass Egg Digital Media Strengths 1. Strong management team (Tran/Reid/Speyer well qualified‚ with good experience‚ education etc) 2. Loyal and capable employees (continuity & justified investment in training; willing to stay even with 50% pay cut) 3. Good relationship with key players of industry 4. Good business model (results in financing from investment firms i.e. Dragon Capital and IFC Weaknesses 5. Operating at low capacity
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Current digital media is having a positive impact on society because it has improved workplace productivity. Digital media having a positive impact on society help’s set up a successful environment‚ at a school‚ work‚ or in the area where the person is using the digital media. The use of digital media is huge‚ it touches everything in society. Sarra Bean believes that “Digital media now touches almost every aspect of a typical organization‚ from how talent is sourced and deployed‚ to how work gets
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Introduction: You may have heard of digital media‚ but you may have no idea what it is and how it can help you out when it comes to marketing. It’s definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways‚ including with hand held devices like mobile phones‚ laptops‚ desktops‚ mp3 players‚ and more. Digital media must be stored in an electronic way
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Digital Media Improving Intelligence BA 353 The debate over media affecting intelligence has been around even before Socrates theorized that the evolution of written text would make people forgetful and unwise. Our increasing use and immersion in digital media makes us stupid and intelligent at the same time. In this paper I will outline how digital media is making us dumb but ultimately smarter‚ how we use technology as an extension of ourselves‚ and where digital media will take us in the future
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Postgraduate diploma in Media management Date: March 2014 Question 2: Journalism that uses digital and social media platforms had spawned both threats and opportunities for old ‘old’ media such as newspapers‚ radio and television stations. Identify and discuss the new types of journalisms and explore how they could threaten or boost the sustainability and profitability of traditional media Declaration: I hereby declare that this is my own and does not include any plagiarised material Signature:
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SWOT Analysis of PDA Introduction Personal Digital Assistant is a very promising consumer technology product‚ having great applications in various aspects of life. PDAs have various uses in calculation‚ accessing the Internet‚ sending /receiving E-mails‚ video recording‚ typewriting and word processing‚ writing on spreadsheets‚ scanning bar codes‚ playing computer games and recording survey responses. SWOT Analysis of a PDA: A PDA has a number of strengths to consolidate upon‚ but the lack
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SWOT Analysis of Virgin Media Virgin Media is an innovative new media company that was formed as a result of a merger between NTL and Telewest and then a re-branding as Virgin Media. Its main strength lies in the branding and the innovation that the name Virgin offers. Internally‚ Virgin Media is the only company in the United Kingdom that offers all four of the main media services‚ i.e. digital television‚ broadband‚ fixed line telephone and mobile phone packages. The ability to offer these products
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