PEN-PALS INDUSTRY OVERVIEW • The Indian writing instrument industry is estimated at Rs. 24 billion (organized presence Rs. 19billion). • Since the industry is price-sensitive‚ brand recall is critical. • The Indian stationery market is expected to grow 10% annually till 2012. • The low-price pen segment (Rs. 2 to 5) accounts for a large proportion‚ marked by the absence of brands. • Foreign brands dominate the premium segment (above Rs. 50 each). INDUSTRY STRUCTURE • Fragmented‚ marked
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The Absolut Company SWOT Analysis Strengths Supreme quality product image Absolut Vodka is a high quality spirit‚ and it is positioned as one of the leading luxury brands in the world. With it’s witty‚ chic advertising and it’s unique production methodology‚ it has reached the top of mind of spirit consumers around the world. The brand image is closely connected to art and chicness. Good price-quality ratio Since Absolut positions itself as a luxury brand‚ it uses premium pricing
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Indiantelevision.com Team (1 May 2009 6:50 pm) MUMBAI: Lexi Pens‚ the manufacturer and exporter of pens in India‚ has tied up with M&C Saatchi Communications agency for their brand of World Pens. Lexi Pens is an internationally acclaimed manufacturer and exporter of high quality precision Tip Ball pens‚ Gel Pens‚ Metal Pens‚ Wooden Pens and Refills. All our pens are manufactured on state-of-the-art microprocessor controlled machines from Austria‚ Japan and USA and pass through systemized
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Expressing Feeling I find myself in situations where I am forced to express myself‚ but not always do I feel comfortable expressing myself truly. One occasion I recall was just last week. My friends and I all went to lunch and the million dollar question arose‚ “when do we want to go to lunch?”. Me‚ being the selfless man I respond with a shrug‚ “I’m down for anything‚ it’s up to y’all”. But in the inside I was craving a double bacon cheeseburger from Freddy’s. Due to the fact that I did not express
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⦁ SWOT ANALYISIS OF THE COMPANY ⦁ STRENGTHS: ⦁ Good technical staffs: The staff of the Neo Valves Company is good and well trained and educated employees are working in the company. ⦁ Accuracy and fast working: The working condition of the company is very fast and accuracy because the well trained workers are working in the Neo Valves Company so the working is fast and accuracy. ⦁ To reduce cost‚ customer satisfaction: The reducing the costs on product to make satisfaction to the
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ANALYSIS Background Information: The Classic Pen Company was a low-cost producer of traditional BLUE and BLACK pens with profit margins over 20% of sales. They then introduced RED pens at a 3% premium‚ and a year later they introduced PURPLE pens due to the 10% premium that they could command. However‚ they were disappointed with the most recent year; RED and PURPLE pens were not bringing in expected sales (still considering their higher profit margin)‚ and BLUE and BLACK pens profitability
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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Index Title Page Grade Summary 3 Introduction 4 SOWT analysis 5 Conclusion 6 Summary This assignment belongs to strategic Management subject. It is research about Kraft Food Company and their strategic management in many sections. In the first section you will find brief introduction and history about KRAFT. Then‚ their SOWT analysis with details and explanation to each component: (strength‚ weakness‚ opportunity‚ threat)
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The Boston Beer Company is currently the largest craft beer company in the United States‚ however‚ the craft beer industry is growing in an otherwise shrinking market increasing the amount of serious competition that The Boston Beer Company is facing. In order to stay on top of the industry‚ The Boston Beer Company needs to find new‚ innovative ways of being the most appealing craft beer available to the average consumer. While The Boston Beer Company offers many different varieties of seasonal
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I. Abstract The SWOT (Strengths‚ Weaknesses‚ Opportunities‚ and Threats) analysis has been a useful basic frame work for strategic planning and organizational performance management. This study will discuss the two internal components of SWOT analysis method; the Strengths and Weaknesses. The study will focus on using the traditional SWOT analysis method to conduct an internal analysis for an IT System Integrator company operating in Egypt. A brief about the Information Technology (IT) market
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