JICM PROJECT ON “Pepsodent” A REPORT ON PERSONAL CARE INDUSTRY Subject: Sales Management & Personal Selling PEPSODENT Pepsodent is a brand of toothpaste with a minty flavour derived from Sassafras. The brand is owned by Unilever‚ but in 2003 the rights to the brand in the United States and Canada were bought by Church and Dwight. The history of Pepsodent goes back at least to the 1920s.It was advertised for its purported
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Pepsodent Toothpaste Marketing Strategies [Type the document subtitle] [Pick the date] [Type the company name] Executive Summary: Pepsodent is a toothpaste brand with a flavor that is minty derived from Sassafras. The toothpaste brand is owned by Unilever (Pepsodent Official website‚ 2012).Pepsodent is regarded as one of the leading product in oral care. This paper assesses the present situation of Pepsodent so as to provide recommendations on it definite toothpaste brand line. The report is segmented
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Marketing presentation-PEPSODENT Changing face of the Indian consumer More aware and selective Has faster changing needs and habits Increased ability to spend on a wide range of products Availability and willingness to use credit Quality conscious Rural consumers are specially price sensitive. A company which was established keeping all these in mind with a vision "Meeting everyday needs of people everywhere" was Hindustan Lever Limited or HLL as we all know. A few fast facts about the company:
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Successful Advertising Campaign – Brand Pepsodent The Dishoom Dishoom success story Pepsodent’s home run upto 1998 Pepsodent’s credentials of ‘long lasting protection from germs for hours after brushing’‚ enabled the brand to grow and differentiate itself powerfully vis a vis the market leader- Colgate Dental Cream. From Process to End Benefit 1999-2000 Between 1999 and 2000‚ Pepsodent decided on a logical extension of the ‘process’ benefit of germ fighting to end benefits.This was an attempt
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History of Pepsodent Toothpaste By Dave Fidlin‚ eHow Contributor The History of Pepsodent Toothpaste Millions of Americans went to bed each night brushing their teeth with Pepsodent toothpaste during the first half of the 20th century. The brand was spotlighted in numerous print‚ radio and TV ads with catchy jingles and snappy dialogue. Pepsodent stood out from the pack because of its notably minty flavor and teeth-whitening ingredients. Origins o Information on Pepsodent ’s earliest
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the Study The toothpaste brand‚ Pepsodent used to be popular among the Americans during the first half of the 20th century. The brand was spotlighted in numerous print‚ radio and TV ads with catchy jingles and snappy dialogue. Pepsodent was introduced in the Philippines during the 1990’s with the promotion of Unilever Philippines. The toothpaste brand surpassed Colgate’s popularity during those times but for some reason‚ Unilever pulled Pepsodent out of the market and replaced it with Close
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MARKETING STRATEGY PEPSODENT It’s the marketing strategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketing strategy has. Introduction: • Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs of the customers.its Products includes toothpastes and toothbrushes. • The various toothpaste variety are pepsodent Germicheck‚ Whitening ‚ 2in1‚ Center Fresh‚ Gum Care‚ Sensitive‚ Kids.It was earlier positioned
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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with 80 factories across India. Hindustan Unilever Limited ‘HUL’‚ formerly Hindustan Lever Limited (renamed in late June 2007 as HUL) The Anglo-Dutch company Unilever owns The mission – “add vitality to life.Sales growth in 2011-12 is 17%Pepsodent and Close Up together accounted for 22% share in 2011-12Annual turnover - Rs.22‚116 corersShare price Rs 459.20 Product Mix• HUL has a diverse portfolio of brands offering home care solutions for millions of consumers across India. Personal
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Introduction In the present age‚ businesses have to intensive analysis themselves to improve shortcomings and get higher profit; SWOT analysis is a good way to choose. This essay will introduce the definition of SWOT analysis and the background of why people use it frequently. After that‚ there will be few examples to proof the opinions of SWOT analysis will help enterprises a lot on proving of their management and strategic planning. The merits and shortcoming when using this process will also
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