PESTEL Analysis PESTEL analysis stands for "Political‚ Economic‚ Social‚ Technological‚ Environmental‚ and Legal analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. Political The mobile phone industry used to be a monopoly held by BT; however this was de-regulated in 1984 due to the telecommunications act. The current industry regulator is the telecomm regulator Ofcom. This was created to allow there to
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POSTGRADUATE DIPLOMA IN MANAGEMENT MARKET SURVEY ON “COMPARATIVE ANALYSIS OF SAMSUNG V/S NOKIA MOBILES IN BHUBANESWAR MARKET” UNDER THE GUIDANCE of PROF. CHUMKI CHATERJEE PRESENTED BY:- SARMISTHA SARKAR
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badly the cell phone effects on student The company who produce cell phones‚ produce it for people to get benefit from it‚ but when you are using the cell phone too much‚ the effects will be negative especially in the student’s life. The cell phone is best way to connect with each other. We can call our friends with a few costs. We also can connect in the Internet to browse any website. In the student’s life‚ we can ask about the test and homework between each other by cell phone. But when we are
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prohibited from using cellular phones? What shouldn’t you do while you are driving? Using a cell phone is the main problem for drivers. It affects not only the drivers‚ but also people around them. They will lose control of the vehicle. Now many countries have laws which drivers are prohibited from using a cell phone because the number of people who died from the accidents increase every year. The drivers have lack of carefully because they are using a cell phone. In some case‚ when they have
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PAGE………………………………………………………………………. POWER POINT APPENDIX……………………………………………………………. ABSTRACT The research brand preference of mobile phones among AUN students is an independent market research. This study would help in identifying the most preferred mobile brand in the American University of Nigeria (AUN) as well as the most used mobile brand. Using quantitative method‚ 300 students were selected using convenient sampling‚ therefore 300 questionnaires were distributed among AUN
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Distribution models of few mobile phone companies: Apple Apple has sold the iPhone through Indian telecom providers‚ who bundle the phones with data services. As Indian telecom companies don’t subsidize the cost of iPhones‚ as in the U.S.‚ these sales have been limited. Recently tied up the local operations of Ingram Micro Inc and Redington (India) Ltd.‚ a local distributor with 12‚000 smaller partners across the country Samsung The Distribution of Samsung mobile phones is divided by zones primarily
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Table of Contents Table of Contents 2 Introduction 3 Consumer Analysis 3 Company Analysis 6 Competitor Analysis 9 Channel Analysis 12 Context Analysis 13 Introduction: India is today one of the largest telecom markets in the world‚ with an addition of more than 18 million subscribers every month. Telecom sector has continued to emerge as the prime engine of economic growth‚ contributing to nearly 2% of the Indian GDP. Indian telecommunication
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Cellphone Cellphone has become a necessity for my daily life. I can’t live a day without cellphone. Cell phones have a huge social impact on American society these days. It made our life easy and fast. The cellular phone is an essential tool of communication today‚ which has changed the way I live. This invention allows me to communicate faster‚ contact people constantly‚ enjoy Internet service and even be entertained. Cellphone is an easy and fast way to communicate. I can contact with my family
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W.O.T Analysis of Samsung Telecommunications Strength 1. In 2007‚ Samsung Telecommunication reported growth of over 40% and became the second largest mobile device manufacturer in the world. 2. Samsung sold more than 300 million mobile devices which was a close second after Nokia with 300.6 million mobile devices sold in the first three quarter of 2011. 3. As of Q3 2012‚ Samsung is the largest manufacturer of devices running Google Android with a 46% market share. Nevertheless‚ Samsung mobile
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Pestel Analysis of Mobile Phone Industry Political Mobile phones have now become a tool with which political parties can directly target voters. People with smartphones can now receive video advertisements and messages via the internet. According to the Economic Intelligence Unit (2012)‚ 83% of Americans who own a smartphone or tablet are registered to vote. This new gimmick is called “m-campaigning” and is currently most common in America. Barack Obama and Mitt Romney are both using this as
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