Strategic Marketing: Smartphones Market Analysis and Product Development Outline 1) Quantitative Analysis 2) Micro Analysis 3) Five Forces Analysis 4) PESTEL Analysis 5) Market Research 6) Product Development Quantitative Analysis CAGR AND QUANTITATIVE ANALYSIS USA: 313.9 millions people 285 euros Potential market: 251 120 000x285x0‚5=35 784 600 000 Euros -market size: 114 million people in the U.S. owned 1 000 000x285 = 32 490 000 000
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SWOT Analysis for Apple. Apple is a very successful producer of computer software and hardware that leads in its competitive industry. To evaluate the progress‚ success‚ and faults of the company‚ the SWOT analysis is used. The SWOT analysis is a strategic planning tool used to evaluate the strengths‚ weaknesses‚ opportunities‚ and threats to the organization. This model is used to help it identify internal and external areas that need improvement and internal and external areas that prove to be
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Reading/composition April 8‚ 2012 Smartphones comparison Today with the development of technology we can own many cell phones or smartphones that are very modern and have many functions. I’m looking for a smartphone that I feel that phone is suitable for me. I consider 2 smartphones I choose. It’s the Apple iPhone 4S and the Samsung Galaxy S II. We will compare some features both of them such as: design‚ screen‚ processor and operating system so that I can choose a smartphones for me. The first thing
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Strength * Samsung enjoys the widest range of product portfolio which includes Mobile phone‚ Tablet‚ TV/Audio/Video‚ Camera‚ camcorder‚ Home appliance‚ pc‚ peripherals‚ printer‚ memory cards and other accessories * Samsung holds significant market share in most of the product categories * Samsung is NO.2 in terms of market share in mobiles‚ it captured Nokia’s market share by superior innovation in smart phones * Samsungs is the best in terms of design features and technology. It
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surrounding the release of a new generation of a smartphone is tremendous. This fanfare is understandable because smartphones have evolved greatly from the originals‚ incorporating functions of media players and digital cameras while facilitating their use with touchscreens and high-speed data access via Wi-Fi and mobile broadband. These phones are obviously superior to the “bricks” of the old days‚ but as their market expands‚ so do the types of smartphones that become available to the public. Since
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A Financial Analysis of the Smartphone Industry Maria Thompson Jared Fowler John Froman Michael Collingsworth Emily Barnes Emily Pounders Robert Crittenden The University of North Alabama September 23‚ 2011 A Financial Analysis of the Smartphone Industry The industry of Smartphones is rapidly growing. Through our analysis‚ we have seen companies that have taken advantage of this rapid growth and some that have only experienced moderate growth. Through comparative analysis of financial
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............................................................3 SWOT Analysis.....................................................................................................4 HTC Corporation © MarketLine Page 2 HTC Corporation Company Overview COMPANY OVERVIEW HTC Corporation (HTC or "the company") is engaged in the research‚ development and manufacture of smart handheld mobile devices. The company offers smartphones based on Android and Windows Phone operating systems. The company
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prediction to the real value ratio is almost doubled. The trend of using smartphone and newest laptop has taken protection of those items to the next level. High protection for expensive gadget is very important nowadays‚ this is proven by the amount of money people spent on having the best protection for their devices. There are 2 types on consumers in this business‚ people who actually put accessories on their smartphone to add esthetic value to their gadget and people who buy accessories for
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CONTENTS Background of the Samsung Mission statement (Aim & Goal) Objective Product Initiatives Advertising & Promotional Strategies SWOT Analysis SAMSUNG ELECTRONICS« Samsung was established in 1969 as the flagship company of SAMSUNG CORPORATION It was the third largest player in the Korean electronics market after LG and Daewoo In the 1980 it acquired Korea Telecommunications Corp‚ which was renamed Samsung Semiconductor & Telecommunications Co. in 1982
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Analysis the Extended Marketing Mix Product Samsung touchphones and smartphones have three levels of product: core (they are communicational and fast computing devices)‚ actual (they are branding stylish‚ have high quality‚ great packaging and features)‚ and augmented (they are added with local repair and free upgrade services‚ the warranty). The following products have high quality phone features‚ accessories; including headphones‚ charger‚ manual‚ and a stylish package (Park‚ 2009). Pricing
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