Case 6 : Sky West Inc. and the Regional Airline Industry 1. ประวัติความเป็นมาของบริษัทและสินค้าหรือบริการ อุตสาหกรรมการบินในสหรัฐอเมริกา การให้บริการสายการบินในประเทศสหรัฐอเมริกามีด้วยกัน 3 ลักษณะ ให้บริการภายใต้ Business Model ที่ต่างกัน คือ 1. สายการบินแบบ Network Carriers หมายถึงสายการบินหลัก หรือ legacy carriersให้บริการเป็นแบบ Hub-and-Spoke โดยในต้นปี 2007 สายการบิน United‚ Northwest‚ American‚ Continental และ Delta ถือเป็นสายการบินที่ใหญ่ที่สุดในกลุ่มนี้ ในปี 2005 รายได้รวมของสายการบินทั้ง
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SWOT Analysis Strengths: • Strategic partnerships with well known legacy airlines • 84.5% of flights arrived on time which is 4th best of reporting airlines • Diverse line of airline carriers • Implementation of Stetson Quality Suite • Participation in the Aviation Safety Action Program Weaknesses • Lost baggage: 9.53 reports per 1000‚ double the industry average • High number of customer complaints • Airline quality rating study found SkyWest near the bottom of 16 airlines for customer
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Strengths Wide geographic coverage Gap operates primarily through franchise‚ company-owned stores and online stores‚ all of which allow for global expansion (C-167) Significant online presence Gap offers its customers user friendly online platform‚ website which is easy to navigate and view new styles or purchase products online (C-167) Variety in brands‚ price points and value Gap offers four different brands‚ at various levels of value‚ upscale brands and value priced apparel. By offering different
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1. DOMINANT CHARACTERISTICS OF THE INDUSTRY 3 1.1 WHAT ARE THE DOMINANT CHARACTERISTICS OF THE US REGIONAL AIRLINE INDUSTRY? 3 1.2 WHAT IS THE RELATIONSHIP OF THE INDUSTRY TO THE NATIONAL AND GLOBAL AIRLINES? 5 2. PORTER’S FIVE FORCES ANALYSIS 7 2.1 RIVALRY AMONG COMPETING SELLERS (HAS THE GREATEST IMPACT ON COMPETITION) 7 2.2 THREAT OF NEW ENTRIES 8 2.3 THREAT OF SUBSTITUTES 8 2.4 BARGAINING POWER OF SUPPLIERS 9 2.5 BARGAINING POWER OF BUYERS 9 3. KEY SUCCESS FACTORS
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Student Professor Course Date Strategic Management: SkyWest Airline Marketing Strategy Formulation/Implementation I. Introduction Strategic management is the successful adaptation of the organization to its environments to gain sustainable competitive advantage. Its distinguishing characteristics include: Total Entity and Future Oriented. Company History SkyWest‚ Inc. is a holding company for SkyWest Airlines which is headquartered in St. George‚ Utah. Originally‚ the
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Introduction SkyWest Airlines (SkyWest) was a rare breed in the ultra-competitive regional airline industry. As the overall airline industry suffered through terrorist attacks‚ rising fuel costs‚ and increased competition‚ SkyWest was able to grow its business and sustain profitability. The aforementioned events that impacted the airline industry had a severe effect on the structure of the industry as a whole. Several major airlines were in the process of emerging from bankruptcy while mergers
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Brochure More information from http://www.researchandmarkets.com/reports/555118/ Popular‚ Inc. - SWOT Analysis - SWOT Analysis Description: The Popular‚ Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Popular is a bank holding company engaged in retail and commercial banking
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Apple‚ Inc. SWOT analysis Carzadean Lawton MGT680-Strategic Management Dr. Leland Taylor June 30‚ 2013 Abstract Apple Computers Inc. has made its mark in the industry by creating innovative products which continues to redefine the design of computers. In the past there have been companies who have failed to succeed at trying to replicate Apple’s design. In this report‚ we will identify examples of the good and the bad of business practices. This report will analyze the case of Apple Inc. and
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Introduction In this paper I will introduce you to ABB Inc.‚ a company leader in the power and automation technology business. I will give you the detailed background of ABB Inc‚ explain their strategic mission and choose a foreign market for their product and service. I will also explain ABB’s marketing plan‚ discuss the potential audiences for ABB‚ identify the marketing segment for the product and discuss the target market. I will also perform a SWOT analysis and create the market position for ABB’s product
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company goes beyond just the financial statement or report of a business. It includes careful analysis of a business’s ownership structure‚ customers‚ products‚ reputation‚ competitors‚ and stakeholders. This essay will look at the Strengths‚ Weaknesses‚ Threats‚ and Opportunities (SWOT analysis) of Apple Incorporated from the perceptive of an investor. This piece will further look at the parts of the SWOT analysis relevant in investment decisions regarding Apple or otherwise. Apple is engaged in design
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