CASE ASSIGNMENT-SMART CAR USA 1. IDENTIFY AT LEAST 3 BASES FOR SEGMENTING THE MARKET FOR SMART CAR IN THE US. PREPARE A MARKET-PRODUCT GRID ILLUSTRATING AT LEAST ONE OF THESE BASES. ➢ Geographic Segmentation: Larger cities that suffer from congestion ➢ Demographic Segmentation: Appeal to younger adults(Age)‚ Affordability (Income) ➢ Behavioral Segmentation: Park-ability‚ Less fuel‚ environmental consciousness 2. What criteria should Smart Car use in assessing
Premium Marketing
INDUSTRY Classification and definition of the industry The relevant industry for Smart Car is worldwide automakers because the target audience will be cost-conscious Americans. In 1999‚ the American car market was filled with many foreign imports that directly competed against and in some instances beat American domestic car producers. Analysis of existing competitors Today there are other low cost automobile manufacturers marketing to the United States. None‚ however‚ produce anything
Premium General Motors Automotive industry Mercedes-Benz
1 The Smart Car In 1991‚ Nicolas Hayek‚ chairman of Swatch‚ announced an agreement with Volkswagen to develop a battery-powered "Swatch car." At the time‚ Hayek said his goal was to build "an ecologically inoffensive‚ highquality city car for two people" that would sell for about $6‚400. The Swatchmobile concept was based on Hayek’s conviction that consumers become emotionally attached to cars just as they do to watches. Like the Swatch‚ the Swatchmobile (officially named "Smart") was
Premium Daimler AG Mercedes-Benz Automobile
SMART CARS While the reading shows out smart cars’ god points‚ the lecture refutes all of this. Firstly‚ smart cars are the safest one so that car’ accidents can be decrease‚ as the reading states. They have airbags around and anti-lock brake to protect the drivers. Despite what the reading claims‚ the professor says that smart cars are not effective on some special surface such as snowed or iced streets. Drivers may not control properly on slipery surface‚ or the ABS feature doesnt work correctly
Premium Jupiter Planet Solar System
The Smart Car Daimler is a multinational business that is branching out in many countries worldwide. Smart Cars are mainly manufactured at a plant in France. The smart car was first introduced to the United States in 2008. Daimler’s plan is to globally expand the smart car in every country it can. The Smart Car has already been successful in places such as Europe and North America. Daimler distributed Smart Cars over the Internet using the $99 reservation program. This helped the Smart Car
Premium Automobile Marketing Renault
The Smart Car The Smart car was introduced in 1994 between Mercedes-Benz and the Swiss manufacturer of Swatch watches and was unveiled in 1997. The car was named for “Swatch‚ Mercedes and art.” The Smart car only measures in at 8-feet-8-inches long and is 5-feet-1-inch wide. More than 95% of the components are recyclable. The Smart car is priced in at three different versions. The Pure is at the base level and starts at $11‚590. The Passion is decked out and is most popular and starts at $13
Premium Mercedes-Benz Fuel economy in automobiles Daimler AG
The Smart Car Contents PAGE Executive Summary…………………………………………………………3 Introduction…………………………………………………………………..4 History of the Smart Car…………………………………………………….4 Features……………………………………………………………………....5 Economic Impact…………………………………………………………….6 Fuel Efficiency……………………………………………………………….6 Safety…………………………………………………………………………7 Environmental Impact……………………………………………………….7 Competitors/Comparison…………………………………………………...9 Marketing……………………………………………………………………..10 Critique………………………………………………………………………
Premium Mercedes-Benz Hybrid electric vehicle Toyota Prius
marketing strategy for Smart. Course: International Business Management & Studies. School: Inholland Haarlem‚ university of applied sciences Teachers: Mr Rudolph Wilson‚ Mr Gijs Vlas and Mr Karl Philips Date of completion: 07-01-2011 1 By INHolland Haarlem Executive summary This report is the result of the research about the small car market and how Smart has been operating in it recently via interviews with Smart dealers‚ a survey and the official website of Smart. The goal of the research
Premium Mercedes-Benz
ABSTRACT This paper will focus and investigate the SMART car sculptured by Micro Compact Car (MCC)‚ a wholly owned subsidiary of Daimler-Benz. Hambach‚ France was chosen as the production site‚ where the main suppliers were integrated in a supplier’s park called “Smart Ville”. MCC used such supply chain practices which were never used before such as supplier involvement‚ outsourcing the main manufacturing and modular production. Complete modules were attached in the rigid body frame called “Tridion”
Premium Supply chain management Supply chain Customer service
4. Alternative Solutions to the problems After identifying that the connection has been lost between satisfying our customers and growing the business (Day P.12 Starbucks: Delivering Customer Service) it is imperative that we focus on some alternative solutions‚ finally providing the best course of action. To do this‚ we can refer to Exhibit 11‚ Factors Driving “Valued Customer” Perceptions. According to survey results from Exhibit 11; customers surveyed placed far more importance on friendlier
Premium Coffee Customer Starbucks