2012-14 Group 6 Mobile Phone Survey Report The various factors the influence the buying decision Table of Contents Executive Summary 3 Research Objectives 3 Research Methodology 3 Mobile Phone Usage 3 Introduction 4 Problem definition 6 Hypothesis 6 Research methodology 6 Literature review 6 Focus group discussion 7 Key points which emerged out of Focus group discussion 7 What are the learning out of our Focus group 8 What was the disadvantage of having a focus
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“To study consumer preference for selecting mobile Service provider and to measure the effectiveness of sales promotion activity” A Study Conducted for Uninor Telecom CHAPTER-1 INTRODUCTION INTRODUCTION 1.1 Definition of the Project- The project is all about to study the buying behaviour of customer while selecting a GSM service provider and to identify the preferences of costumers. 1.2 Significance of the Project- The significance of the project is it helps to acquire and retain
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SONY Strategy Case Analysis Executive Summary Sony is currently faced with the problem of low operating margin and stagnant market share in the videogame console industry. PlayStation3 of Sony is competing with Xbox360 of Microsoft and Wii of Nintendo. Despite the high technology‚ Wii outsells PlayStation in the market. This shows that the traditional strategy of Sony based on hardware should be reviewed according to the new trend. Considering gradually increasing market size and harsh competition
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Terms of reference: In this report I will examine the business of Mr Khan’s mobile phone shop and advise him on which legal form he should take; either setup a sole trader or go into partnership. I will study all the advantages and disadvantages of sole trader and a partnership business. Finding: Advantages of a sole trader Disadvantages of a sole trader Easy to setup and to run- not many forms to be filled in. Unlimited liability- If the business is bad then it is possible
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Annual Report 2003 Year Ended March 31‚ 2003 Financial Highlights Sony Corporation and Consolidated Subsidiaries Year ended March 31 Yen in millions except per share amounts and number of employees Percent change Dollars in millions* except per share amounts 2002 2003 2003/2002 2003 FOR THE YEAR Sales and operating revenue Operating income Income before income taxes Income before cumulative effect of accounting changes Net income Per share data: Income before cumulative
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report is meant for the vice president of marketing at Aussie Pooch Mobile. The report is meant to help Aussie Pooch Mobile identify the best marketing strategy to use in order for it to be among the best dog washing company and also help it stay profitable and ahead of its competitors. Identifying the areas the company can tap into‚ that is the external opportunities‚ the competitors that are likely to pose a threat to Aussie Pooch Mobile and diminish its revenue base‚ will do this. The report will also
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you spend any time on Facebook‚ you’ve probably seen the “Look Up” video. It’s powerful and makes some feel guilty every time they pick up their cell phone. I believe the video has been shared so often because we all have a love/hate relationship with smart phones and social media. I hate how it has become a reflex for so many to pick up their phones and check Facebook. There are days when I wish smartphones weren’t even invented.Yet I try to imagine life without social media‚ and it makes me sad
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The cellular phone is an invention than change the life style of the people because now all people have a cellular and they can talk with others anywhere. After the creation of the cellular phone‚ people only were able to communicate with other persons through the phone that they had in their house or in their office. When the companies began to market cellular’s‚ only an exclusive group of people bought this product‚ one of the most important reason for this‚ is that the cellular’s were very expensive
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about. For example‚ cell phone usage. Cell phones should be allowed to be used in schools‚ but put on vibrate in classes. What if there is an emergency? A parent’s first instinct is to call their child not the school. Parents were informed with the cell phone policy‚ but aren’t many children sent to school with their phone? It’s causing more of a distraction not able to use them because students are anxious to check them during class. Even if one forbids cell phone usage‚ it doesn’t prevent
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Marketing and Consumer Research - An Open Access International Journal Vol.2 2013 Consumer Buying Behavior of Mobile Phone Devices Mesay Sata School of Management and Accounting‚ Hawassa University‚ P O Box 1883‚ Hawassa‚ Ethiopia E-mail: mesays@hu.edu.et‚ mess2000@gmail.com Abstract The purpose of this study is to investigate the factors affecting the decision of buying mobile phone devices in Hawassa town. In order to accomplish the objectives of the study‚ a sample of 246 consumers were taken
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