Introduction Tan Hiep Phat Established in 1994‚ Tan Hiep Phat‚ its precursor being Ben Thanh beer and beverage workshop‚ has become the strong beverage group now with a series of healthful products. Tan Hiep Phat is the pioneer company in changing the Vietnamese drink habit: familiar with healthful bottled drink. The products such as Khong Do (Zero degree) green tea‚ Dr Thanh herbal tea‚ or newly I-kun carbonate green tea…are the leading brand name in the Viet Nam market‚ have showed the stature
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An Objective Corporate Communication Assignment (Tan Hiep Phat Beverage Group – Dr.Thanh) Presented to The Faculty of the Department of Commerce Raffles International College Ho Chi Minh City In Partial Fulfilment of the Requirements For the Course Corporate Communication By: Bach Phuong Chi Nguyen Dang Quang Executive Summary Tan Hiep Phat was established in 1994 and its precursor being Ben Thanh beer and beverage workshop and it has become the very strong beverage group in
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enthusiasm and caring has helped me a lot in studying this difficult subject. This finished essay is my sincere thanks to Mr. Trong. This is my acquirements from studying Mr.Trong’s lectures. Also‚ I would like to thank my friends who are working at Tan Hiep Phat Group for helping me so much in the period searching information and completing my essay. Hope that my essay can bring a side of point view about THP Group’s performance. Also my proposed strategy can be useful for company to develop its strategy
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Nguyễn Huỳnh Thảo Ngân Nguyễn Thị Diễm Trinh Priciples of Marketing January 14‚ 2014 PhD. Nguyễn Thị Mai Trang Executive Summary This paper inform about the marketing plan for the Zero Degree Green Tea (ZDGT) product of Tan Hiep Phat (THP) - a beverage company founded in 1994. The company aim to become a leader in producing soft drink with variety of brands. Marketing Environment THP owns a modern production line and performs very well in managing quality with international
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Phat Madame Website Website Purpose Team C has researched clothing websites with a desire to create their own website. The website will have the name of Phat Madame. Phat Madame will have many similarities to the following websites: http://www.torrid.com/torrid/index.jsp http://www.ashleystewart.com/ashleystewart http://www.lanebryant.com/pagebuilder/ http://www.sowhatif.com/about.htm http://www.sizeappeal.com/ The websites have similarities Team C compared the similarities and differences
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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1.0 SWOT Analysis – An Overview SWOT analysis is widely used by corporation all over the world to help them in developing their corporation’s business strategy. It is a normal practice that when we conduct business strategy‚ the main point that we will look into is the strength and weakness that leads to the profit and loss of the corporation. How we tackle the strength and weakness are by conducting study on the opportunities and threats seen surrounding. SWOT is an acronym that stands for Strength
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it did not take long for Puregold to make its mark in the retail industry. Today‚ it has grown into a giant retail chain with more than 50 stores nationwide. - No. of branches: Over 80 branches nationwide - No. of Employees: 60 employees SWOT Analysis: Strength Weaknesses Opportunities Threats The first one stop establishment that is established at Sta. Ana Unable to supply product regularly. Innovative way in product distributions. The other Business establishment like SM hyper market is penetrating
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Introduction In the present age‚ businesses have to intensive analysis themselves to improve shortcomings and get higher profit; SWOT analysis is a good way to choose. This essay will introduce the definition of SWOT analysis and the background of why people use it frequently. After that‚ there will be few examples to proof the opinions of SWOT analysis will help enterprises a lot on proving of their management and strategic planning. The merits and shortcoming when using this process will also
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Administration Professor Concepcion March 17‚ 2015 SWOT Analysis A SWOT analysis is a tool to identify the strengths‚ weaknesses‚ opportunities and threats involved in a business. Strengths mean characteristics of a business in advantage over others‚ while weaknesses are disadvantages relative to others. Opportunities mean elements that a business can exploit for its development‚ while threats are trouble will be face to. SWOT is to carry out the environment analysis and separate information into internal
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