SWOT analysis of Vinamilk 1.1. Strength a. Market share leader due to good branding In recent years‚ Vinamilk is the market share leader of the dairy market in Vietnam. 39% of dairy product belongs to Vinamilk. From the beginning of operation‚ the name “Vinamilk” was used and step by step‚ they owned a certain place in consumers’ mind. Some reason for this success may be advertising‚ marketing‚ continuous innovation in product to serve the customer demand as well as compete with other counterparts
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Vinamilk’s SWOT analysis a) Strengths Established since 1976‚ Vinamilk has grown strongly and become the leading business of the industry of milk processing. Obviously‚ its long history is the first and foremost strength to make it become the biggest dairy producer in Vietnam. Throughout more than 30 years operating‚ Vinamilk has become a familiar trademark to domestics’ clients. Also‚ Vinamilk has gained a great customer understanding and satisfaction as well as knowledge of the local market.
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The SWOT analysis: SWOT analysis is a method for analysing a business‚ its resources‚ and its environment. Commonly used as part of strategic planning and looks at: * Internal strengths * Internal weaknesses * Opportunities in the external environment * Threats in the external environment SWOT can help management in a business discover: * What the business does better than the competition * What competitors do better than the business * Whether the business is making
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Strategies HISTORY OVERVIEW Marketing Strategy Achievements BUSINESS PERFORMANCE About Vinamilk Vision To become a world grade brand in food and beverage industry‚ where people put all their trust in nutrient and health products. Mission To deliver the most valuable nutrition to community with our respect‚ love and responsibility. About Vinamilk 01 History Timeline Story 01 Born Vinamilk was established on 1976 August 20‚ 1976 on the basis of three dairy factories from the old regime
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LEADERSHIP STYLES * MOTIVATIONAL ENVIRONMENT * At Vinamilk‚ motivational environment are professional environment‚ challenging job‚ opportunities to work with the experienced people who used to work in multinational corporations. * In order to create a good motivational environment for employees‚ so that they can show their creativeness freely‚ put knowledge and experience into practice to build and develop the company‚ Vinamilk has established the Inspiring culture:Knowing that the value
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Content: Introduction Business expatriate Adjustment theory Expatriation experience in Russia Conclusion and Implication Limitation 2 Hà Cẩm Toàn- MIBIM 2- SPO 4 1/18/15 Introduction The Vietnam Dairy Products Joint Stock Company (Vinamilk) 3 Hà Cẩm Toàn- MIBIM 2- SPO 4 1/18/15 Introduction Founded in 1976 as an state-owned company 4 Top 50 best companies in Vietnamese stock market 1.5 billion USD revenue in 2013 Hà Cẩm Toàn- MIBIM 2- SPO 4 1/18/15 Dairy products
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Company research Troy University VINAMILK FIN 3332 Managerial Finance II GROUP ASSIGNMENT VINAMILK JOIN-STOCK COMPANY RESEARCH Instructor: Group: Dr. Nguyen Tung Nguyen Hong Nhung Phan Anh Tuan Le Hoang Thu Le Vu Thu Trang 26th August‚ 2011 FIN 332 - Troy Spring Page 1 Company research EXECUTIVE SUMMARY Key statistic of company: Listing Information Status IPO date VND’ Share Price 53‚000 Summary Par value 10.0 52-week high % change (down) 52-week low % change (up) Share
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1. Strengths Long history and strong foundation is the first and foremost strength to make Vinamilk become a leader in dairymarket of Viet Nam. Thanks to the completely qualified products‚ competitive with the market existing goods‚ throughout about 34 years operating history‚ Vinamilk has undoubtedly become a familiar and trusted trademark in the mind of domestic clients. Moreover‚ it has gained a great customer satisfaction and understanding as well as the knowledge of the local market. Another
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TOMAS BATA UNIVERSITY IN ZLÍN FACULTY OF MANAGEMENT AND ECONOMICS ASSIGNMENT FOR MANAGEMENT II Topic: ANALYSIS REPORT OF VIETNAM DAIRY PRODUCTS JOITN STOCK COMAPANY (VNM) Students: Nguyen Thi Ngoc Diep Nguyen Quynh Trang Lai Hai Minh Ngo Minh Vu Contents 1. Company overview 5 2. Mission‚ vision and objectives 6 2.1. Mission 6 2.2. Vision 6 2.3. Objectives (from 2011 – 2016): 7 3. Critical factors of success 7 4. Target Group- Stakeholders
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DATE / / NAME : FOR INTERNAL USE ONLY VERIFIED YES NO DATE : VERIFIED BY : NAME : SCENARIO – VINAMILK You are a consulting member of the ‘quality team’ (The
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