By Wendy –Zara exericse 1 Q5. Who are the customer ? The target market is broad‚ women‚ men‚ children that likes fashion and is sensitive to fashion. Q6 .Who are the customers‚ and what product/ service attributes do they consider important? The target market is very broad‚ Zara do not define their target by segmenting ages and lifestyles like what traditional retailers are doing. Its target market is working in big cities‚ with mid range income‚ a young‚ educated person that likes
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ara * 1. ZARA: Fast Fashion Case Study M anagement I nformation S ystems January 26‚ 2010 Presented By: Group- 1 * 2. Agenda About Company Information Systems Analysis & Conclusion * 3. About the Company * 4. ZARA Zara‚ the most profitable brand of Inditex SA the Spanish clothing retail group‚ opened its first store in 1975 in La Coruña‚ Spain operations into 45 countries with 531 stores located in the most important shopping districts of more than 400 cities in Europe‚ the Americas
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SWOT Analyses A SWOT (Morrison‚ 2013)—strengths‚ weaknesses‚ opportunities and threats— analyses was undertaken to assess whether entering the Peru market would be worthwhile. (See Table 6 for summary of SWOT analyses). Strengths One of the most important strengths of BNP Paribas that would be relevant to Peru would be its having good digital‚ mobile‚ and internet banking services (BNP Parabas‚ 2015). The bank has positioned itself as particularly strong in this area. These services are some of the
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large number of people. The clothes we choose to wear tell a lot about ourselves. For teenagers‚ fashion is first and foremost a social statement. It is an outward means of expression to their peers and the rest of the world. In the article “Clothing the Young Female Body”‚ fashion plays a large part in a teenage girl’s life. The article discuss how teenage magazines play an important part in shaping femininity meaning “the quality of being female; womanliness”. Teenage girls are concerned with
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Management‚ Economics and Strategic Research [pic] BRAND MANAGEMENT MK 3214 Individual Assignment Theme: “Zara” brand Instructor: Elmira Bogoviyeva Written by: Tulegenova Aigerim - 20071441 [pic] Abstract The focus of this paper is to analyze the one of the most popular brand name called Zara. And while reading this report there can arise a question about what is so special about Zara? The challenge is that it is a brand. It is worth pointing out that this is a well known brand in the retail
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Maharashtra changing clothing styles Vast diversity can be observed throughout Maharashtra in respect of ethnic attire and dressing styles. Traditional maharashtrian dresses are generally considered synonymous with the dresses worn by the people on the eastern side of western ghats. Traditional maharashtrian sari is nauvari sari‚ a nine-yards sari.Traditional maharashtrian male dress consists of a shirt‚ lungi or pyjama‚ and a topi. However‚ nowadays with the advent of modern and cosmopolitan
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Janey B’s Clothing Co. THE INTRODUCTION Janey B’s Clothing Co. is a clothing boutique that sells specialized clothes with convenient price. As far as we know‚ many clothing shops are selling clothes with too high price which can’t be afford by many fellow Filipinos in our country. Janey B’s Clothing Co. is here to provide clothes with best qualities‚ sold in a low amount which can afford by everybody. We are selling different classes of Tees‚ Pants‚ Sweaters‚ Shorts‚ Dresses and many more accessories
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1. Zara is a Spanish clothing retailer which has 1700 stores in all over 78 countries. 2. Zara has continually maintained its mission to provide fast‚ affordable‚ and fashionable items. 3. Zara’s supply chain has undergone tremendous changes in order to sustain its competitive advantage in today’s market. 4. Zara holds 6 days worth of inventory‚ while H&M holds 52 days‚ and Spanish retailer Cortefiel holds 94 days of inventory. 5. Launched approximately 11‚000 new items per year
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The analysis of Uniqlo’s marketing strategy 5.1 Marketing in Japan Marketing strategies used in Japan may adopt more traditional forms of channels‚ Such as TV‚ newspapers and flyers. “Each season‚ Uniqlo conducts promotional campaigns for core products such
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consequences of how they are viewed and accepted in society. Feminine clothing distinguishes gender differences amongst men and women. Ultimately gendering based on clothing is a form of stratification that creates bias assumptions. Assumptions that would follow such labeling would be to say that “only women wear pink” or “wearing purple is feminine”. This is only one form in which women’s bodies are regulated in terms of clothing and “stylized practices”. There are many more such as gender bending
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