International Business BMW Drives Germany By Peter Gumbel Assignment by Matthew Jackson Table of Contents: Page 1. Assignment Cover Sheet 3 2. Question Summary 4 3. Question 1 5 - 8 4. Question 2 9 - 10 5. Question 3 3.1 11 - 13 3.2 14 - 16 6. Question 4 17 - 19 7. Bibliography 20 – 23 8. Appendix A 24 9. Appendix B 25 Surname: Jackson First Names: Matthew William Student Number: 102531
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International Opens 1000th KFC In China. (2004). Retrieved April 20‚ 2004 from http://biz.yahoo.com/bw/040116/165552_1.html More than 240 poor students benefit from KFC stipend Arnold‚ D. J.‚ & Quelch‚ J. A. (1998). New Strategies in Emerging Markets. Sloan Management Review‚ 40(1)‚ 7-20. Belk‚ R. W. (2000). Wolf Brands in Sheep ’s Clothings: Global Appropritation of the Local. In Jane Pavitt (Ed.)‚ Brand New (pp. 68-69). Princeton‚ NJ: Princeton University Press. Bell‚ D. (1976). The Cultural Contradictions
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• Cole.G.A. Management Theory and Practice. 6th edithion. • Griffin Ricky W. Management. 8th edition. Houghton Mifflin Company • Hellriegel Don & Slocum John W. Management: Contingency Approaches. 2nd edition. Addison Wesley Publishing Company • Mullins Laurie J. Management and Organizational Behavior. 7th edition. Prentice Hall: India • Robbins Stephen P. (1999). Organizational Behavior. 8th edition. Prentice Hall: India. • Robbins Stephen P & Coulter Mary. (1998). Management. 5th edition
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facts about its business development‚ its product and service range as well as the development of its revenues in recent years. This is followed by a SWOT analysis trying to provide an overview of dm-drogerie’s economical strengths‚ weaknesses‚ opportunities for the future and threats. In the last part of this work‚ the results of the SWOT analysis will be summarized and interpreted. 2 Company Description dm-drogerie was founded in 1973 by Götz W. Werner in Karlsruhe‚ Germany. The company
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SWOT Strengths 1. Integration with websites and applications 2. More than a billion active monthly users. 3. Excellent users experience 4. Understanding of user’s needs and behaviour Weaknesses 1. Weak CTR of advertisements 2. Social network lacks of some features 3. One source of revenues – advertisements on Facebook 4. Attitude towards users’ privacy 5. Lack of website customization 6. Weak protection of users’ information Opportunities 1. Increasing
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| | |Didier Passchier‚ Dealer IT Manager‚ BMW Group Belux | | | | | | |Customer Profile | | | | |BMW Belux’s IT-strategy department‚ Dealer | | |
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Richemont * Star brands: LVMH (68)‚ Richemont (20)‚ Gucci Group (16) * Global distribution: LVMH‚ Richemont‚ Gucci Group * Diversification of products: LVMH (5 categories)‚ Richemont (3 categories)‚ Gucci Group (5 categories). Low 3) SWOT ANALYSIS * Strengths: large portfolio in different categories‚ distributed globally‚ leader brands‚ good reputation = accessible resources‚ image consistency‚ leadership in the market. Suppliers are within the company. * Weaknesses: the idea of
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SWOT Analysis The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for Strengths‚ Weaknesses‚ Opportunities‚ Threats. The SWOT analysis headings provide a good framework for reviewing strategy‚ position and direction of a company or business proposition‚ or any idea. Completing a SWOT analysis is very simple. SWOT analysis also works well in brainstorming meetings. Use SWOT analysis for
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PESTEL analysis Political factor Generally. The political situation is stable and the political parties respect the agreements between the MNCs and the government. This will help IKEA ensure the healthy business environment. However‚ In Poland after the fall of communist government make the political situation changed drastically. That has bad impact to relationship between the supplier and IKEA such as the supplier tried to raise price. Economic factors The economic crisis is the good economic
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Chapter 9: Human Resources and Diversity Assignment NOTE: Fill in all answers in RED font Activity 1 Directions: Answer the following discussion questions Answers to Discussion Questions 1. Which selection criteria (personal interview‚ employment test‚ assessment center) do you think would be most valuable for predicting effective job performance for a manager in a record company? For one of your college professors? For a manager at a coffee shop such as Starbucks? Discuss. For a manager
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