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Pestel analysis of Titan Watches PESTEL analysis : Pestel stands for Political‚ Economical‚ Sociocultural‚ Technological Environmental‚ Legal analysis of the external environment affecting the business. PESTEL analysis is done by managers to understand the macro environmental factors affecting the business. These analysis are strategic tools for understanding market growth‚ market share‚ latest trends etc. * Political factors : These refer to the relevant
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A MARKET STUDY ON WRIST WATCHES AMONG CUSTOMERS WITH REFERENCE TO TITAN WATCHES By THOMACHAN BABU (Reg. No. 35103315) A PROJECT REPORT Submitted to the Department of MASTER OF BUSINESS ADMINISTRATION in the FACULTY OF ENGINEERING & TECHNOLOGY in partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN SCHOOL OF MANAGEMENT S.R.M. ENGINEERING COLLEGE S.R.M. INSTITUTE OF SCIENCE AND TECHNOLOGY (DEEMED UNIVERSITY) MAY 2005 BONAFIED CERTIFICATE Certified
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analog electronic watches with a choice of over 150 designs. The company was promoted jointly by Questar Investments‚ Ltd.‚ a Tata Company with its associates Tata Sons‚ Ltd.‚ and Tata Press‚ Ltd.‚ and Tamil Nadu Industrial Development Corporation‚ Ltd. (TIDCO). The main objective of the company is to manufacture analog electronic watches with a choice of over 150 designs. - The Company undertook to set up a plant for the manufacture of quartz analog electronic watches in the State
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Titan Watches for Men Titan has been in business since long and has manufactured over 100 million watches. The company has now more than 0 million customers which is increasing every second. The year 2001 was a landmark in the company’s journey when a survey conducted by Brand Equity rated Titan as the Most Admired Brand in India. This was perhaps a fitting tribute to the Indian man and the Indian watch industry‚ as it revolutionized the watch market and brought forth new benchmarks in design
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Ready to Wear Analysis: Watches Watches evolved from portable spring driven clocks‚ these watches first came about in the 15th century in Europe. Watches are portable time pieces that were made possible by the invention on mainspring. In 1868 Patek Philippe invented the very first wrist watch for Countess Koscowicz of Hungary. In 1880 Constant Girard industrialized the concept of wrist watches that were geared toward German naval officers. At this time 2‚000 wrist watches were produced‚ this
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scenario‚ a company has to market itself well. Among those marketing strategy applied by the companies‚ one is STP (segmentation‚ targeting‚ positioning) ANALYSIS. Here‚ STP analysis is done for a company which has got the highest market share in the watch market of India and it is TITAN. As the world’s sixth largest manufacturer brand of watches‚ the company’s products attract the classes and masses both. The 960-crore Titan Industries Ltd (TIL) is a conglomerate between the Tamil Nadu industrial
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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Research Proposal for OMEGA Watches Executive summary: This paper investigates into the brand equity of a Swiss company Omega .This research has been taken up as a measure to investigate into the preferences of Indian people in the luxury watch segment. In this paper‚ the comparison has been made across three categories- luxury quotient‚ brand preference and quality. An interpretation will be established along with the data collected from 100 respondents in quantitative research.Convenient
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SWOT analysis for G-shock watch from Casio Strength In the SWOT analysis of G-shock watch from Casio‚ strength of G-shock watch from Casio is an important element. Firstly‚ we know that G-shock‚ Baby-G‚ Edifice and Pathfinder are sub-brands of Casio; they have targeted for a different group and marketed accordingly. Those brands targeting group are urban upper middle class youth. They have targeting it with clear and focused. Plus‚ the positioning of Casio is watches that are technology advanced
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