Trap-Ease America: The Big Cheese of Mousetraps 1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? The information they need to evaluate this opportunity is their market share compare to the whole mousetrap market. They can also scope down and use the following information: -Check whether their marking plan is efficient and effective. -Check with retailer and distributors whether sales
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Economics Graduate Program ADVANCED MARKETING MANAGEMENT‚ MKT.500 Case Study one: Trap-Ease America: The Big Cheese Of Mousetraps Presented To: Dr. Ziad Haddad Presented By: Shady Habboub Fall Semester 2009-2010 1- The Mission Statement of Trap-Ease America: “We want to free your homes from mice. Fathers: you can protect your families easily and safely. Trap-Ease America is your state of the art solution” 2- The opportunities that arise in the environment
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TUTORIAL 2 Trap-Ease America: The Big Cheese of Mousetraps If a man [can] ... make a better mousetrap than his neighbor ... the world will make a beaten path to his door. As Martha House‚ president of Trap-Ease America‚ contemplated the words of Ralph Waldo Emerson framed on the wall of her Costa Mesa‚ California office‚ she wondered whether Emerson knew something that she didn’t. She had the better mousetrap - Trap-Ease - but the world didn’t seem all that excited. IF YOU BUILD A
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Trap-Ease America: The Big Cheese of Mousetraps Synopsis A group of investors has purchased from an inventor the U.S. rights to sell a patented‚ innovative mousetrap. The group has hired Martha House to manage the company that includes assuming responsibility for sales and marketing. Trap-Ease America has targeted the trap to housewives‚ whom it believes will be attracted to the safety and cleanliness that its trap offers. The trap lures the mouse into a square tube in which it finds itself
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Company Case: Trap-Ease America: he big cheese of mousetrap. 1) I think the group is going to write the following "mission statement": We produce a trap that you could use safer and easier than the traditional one‚ with no risk of catching your fingers while loading it. I would have written the mission statement in a very similar way. However‚ I would have included the fact that your children are not in danger with the new trap as they are with the traditional one to show the disadvantages of the
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product produces by the company. Currently‚ Trap-Ease has only manufactured one product that is the mousetrap‚ which is also known as the Trap-Ease mousetrap. This mousetrap is designed to allow customers to enjoy the means of dealing with mouse problem efficiently. Customers can be at ease by avoiding the safety and cleanliness problems created by the traditional spring-loaded traps or poison. One of the main materials for Trap-Ease mousetrap is plastic. The trap is a square‚ plastic tube measuring about
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1. I feel Martha and the Trap-Ease America investors need to do some strategic planning- the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. This would set the stage for the rest of the planning. I do not think Martha has done enough research into the market to really assess whether the demand for her product would be there. Martha needs to think about her marketing concept‚ which is a philosophy
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Teri Cowling 2/2/2012 TRAP-EASE AMERICA: THE BIG CHEESE OF MOUSE TRAPS 1. Martha and the trap-ease investors believe they face a once in a life time opportunity. With this being said I assume the investors are referring to their ability of growth and profit. Information needed to evaluate this opportunity would be that of their competitors. The investors should see what if any advantage they have in regards to price and product. Also if any competitor is really pushing the “humane”
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Case Study: Trap Ease America 1. First of all‚ Martha needs to investigate if there are other tools that are better and more efficient for trapping mice. In addition to this‚ Martha should evaluate other supplies and equipment in the market that are high in quality and are at a lower cost. If Martha concludes that her product‚ Trap-Ease America‚ is the most efficient and the supplies she uses are the best quality with a decent or lower cost‚ then she should take the opportunity. Next‚ the mission
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Has Martha identified the best target market for Trap-Ease? In other to ascertain whether Martha has identified the best target market for Trap-Ease we will look at what is a market and what does target markets involves. A market is the set of actual and possible buyers of a product or services and marketing involves the process by which individuals and groups obtain what they need and want through creating and exchanging products and values with each other. Before targeting a market
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