This report is about UNIQLO‚ the world fourth largest fashion retailer (Forbes‚ 2015)‚ which is a dominant clothier in Japan. UNIQLO entered the Chinese market in 2002‚ the first branches was opened in Shanghai‚ which is the first foreign fashion retailer introduced the concept of fast fashion to China and the first one who apply the strategy of General Merchandise Store in China’s fashion retail industry. UNIQLO has maintained its leading position among the foreign fashion enterprise in China. Until
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Clothing Industry ZARA vs. UNIQLO Team J: Bingbing Ge Lei Du Sophia Maduka Salman Syed Azim Thanadol Boonyaviwat Tanya Goel 1 Index Content Page Number Executive Summary………………………………………………………………... 4 Introduction………………………………………………………………………… 5 Industry Analysis……………………………………………………………………5 Competitive Environment……………………………………………….5 Strategic Groups………………………………………………………...6
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customer. However‚ business casuals are differentiated in definition and colour is same. The Spa model of Uniqlo makes a differentiation between the substitutes into the industry. Threat of substitutes is low for Uniqlo into the industry. They have followed by one umbrella. Planning to sale department has continued in a process. So it is hard for the rival to make substitute products of Uniqlo. Threat of Suppliers: Threat of supplier is low into the industry because of cheap labour and many
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The Future of Retail Clothing: Will Uniqlo turn the World Japanese? This case has been written by Professor Marie-Catherine Mars‚ Edhec Business School. This case was made possible through the generous collaboration of Uniqlo France. The author warmly thanks André Tordjman for his valuable help and thought-provoking comments during the writing process. The case was created as a basis for class discussion and does not illustrate either effective or ineffective decision-making in a
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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Written Proposal Introduction: This report is about Uniqlo’s competitive environment using Michael Porter’s Five Force Model. Uniqlo is a Japanese company which engages in designing casual wear clothes‚ manufacturing clothes and retailing clothes. Uniqlo in Hong Kong has established a profitable business constantly recording extremely high sales on a per store basis. Uniqlo offers fashionable and high quality clothing at reasonable prices‚ and was seized as an opportunity to establish a brand position
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Introduction Uniqlo is a Japanese brand and Asia’s biggest clothing retailer‚ as well as the third most pro table fashion brand in the world‚ only behind industry rivals Zara and H&M (Industry Ranking‚ 2017).This brand targets a wide range of consumers and promotes timeless fashion to them. In just two decades‚ Uniqlo grew from a single suburban retail outlet in Hiroshima‚ Japan‚ to the fashion behemoth that it is today‚ with agship stores in every major global city (Lee‚ 2016). Despite the global
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General information of the company Location of the store that I visited: UNIQLO‚ 546 Broadway New York Times of visit: 1/15‚ 2/24 * UNIQLO Corporate Headquarters * 101 Ave. of the Americas‚ New York‚ NY 10013 * Annual revenue 2012 * Net sales 153.0 +23.3% * Operating income 14.5 +65.4% * Store number*1‚085 * Type of retailer by retail mix: Specialty store retailer of Private label Apparel UNIQLO was the first company in Japan to establish an SPA (Specialty store retailer
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Management MGT 604 Case Study 1 – Uniqlo Student’s name: Qin Hao (Coco) Student’s ID: 7902594 Submit date: 2015‚2‚13 1. Describe the basis of Uniqlo’s competitive strategy. That is‚ what does it offer that its competitors do not‚ that keeps customers coming back? The primary competitive advantage of Uniqlo is offering high-quality clothes with lower price. The competitive strategy that Uniqlo pursues is the overall cost leadership
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Operating Strategy ~ The UNIQLO case~ 1142535b Sachiko Okita Introduction UNIQLO is a Japanese casual wear designer‚ manufacturer and retailer. UNIQLO has been recording good sale‚ they made a new sales record‚ 923‚600‚000‚000yen on 2012. In addition‚ they have wide and various customers‚ old and young‚ men and women‚ family and couples etc. Their sex‚ age and life style is different. The key success factor is “No target customer” In 2013 the CEO of UNIQLO‚ Tadashi Yanai made new concept
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