Erie88 | Matei Birladeanu‚ Linda Du‚ Haley Kurylo‚ Scott Oakes‚ Victoria Wright | CAPSIM Strategy Meme#1 Erie88’s CAPSIM Strategy Memo #1 Vision Statement We aspire to be an industry leader. With innovation in our DNA‚ we strive to gain 50% plus of the market share in both high and low tech sectors by manufacturing cost-effective low tech products and by creating cutting-edge high tech products. Our customer centric approach in positioning products is key to achieving our healthy profit margin
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for guidance on the scheduling of tasks and activities this semester. |ACTIVITY |DISCUSSION | |Checking access to Capsim |Checking access to Capsim | | | | |
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What is Capsim? Capsim is a business simulation that has six companies to compete in the same sensor industry with equal starting points; all the six companies – Andrews‚ Baldwin‚ Chester‚ Digby‚ Erie‚ and Ferris- are identical to each other. Companies compete each other by making decisions in six departments: Research & Development‚ Marketing‚ Production‚ Finance‚ Human Research‚ and Total Quality Management. This competition has eight rounds in total. Dilemma In the industry‚ there are five segments:
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The Secret to Capsim Success it’s all about the sweet spot… Team Andrews Fall I 2009 BUSN 6200 Presented By Team Andrews: Brad White‚ Tim Fish‚ Christina Vance‚ Stephanie Bogan‚ & Anthony Vatterott Team Approach Vision Statement To design and manufacture the world’s most cutting edge electronic sensors. To out perform and eliminate the competition in every segment of the market place. To triumph Team Andrews as the monopolistic company it once was. Team Andrews Fall I 2009 BUSN 6200 Team
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successful with an innovative strategy requires a multidimensional approach and an integrative strategic management. This content is highlighted from a theoretical point of view and confirmed by my personal experiences in the business simulation game capsim. However the financial performance after round 4 is worse than the competition‚ double digit growth in sales and a market share of more than twenty percent in the three fastest growing segments has been achieved. The main experiences can be concluded
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What Leaders Really Do by Kotter Part 1 Homework Questions The article What Leaders Really Do by Kotter can be found on D2L. Question 1 Please read the introduction (pg. 3-4). Please note that I am asking you to work on your comprehension and critical thinking skills. Thus‚ in order to complete the table below I am (1) asking you to read the whole introduction and (2) interpret (think about-reflect on) what you read. Please complete the chart below by describing two important
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Capsim Situational Analysis Capsim is the largest provider of business simulation software used by educators from various walks of life. I use their software named as Capstone to run an imaginary Censor manufacturing company. The reason to do this was to understand how business strategy is implemented in real world and how changes made to the strategy reflect to various parts of the company and thereby to the competitors and the industry. Logging In As I proceeded from registration to the Capstone
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advantage. There products may add value to existing products. In the real world‚ people’s demands are increasing with the developing of the high-end products. So‚ developing or launching the high-end products will be better meet the customer needs. In Capsim‚ launch a new product in High End segment that meet customer’s buying criteria will increase the market share of the company. This new product will increase customer awareness
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® EXAMINATION GUIDE ® Capsim Management Simulations‚ Inc. Welcome to Comp-XM Your Registration Number If your instructor or school did not give you a Registration Number‚ you will need to register online using a credit card or checking account. Welcome to Comp-XM® an integrated evaluation tool that will allow ‚ you to demonstrate your business skills. Comp-XM has two sections: 1. A business simulation similar to the one you just completed and 2. A series of quizzes‚ called Board Queries
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Team: Strategies 1. Broad Cost Leader 2. Broad Differentiator 3. Niche Cost Leader (Low Technology) 4. Niche Differentiator (High Technology) 5. Cost Leader with Product Lifecycle Focus 6. Differentiator with Product Lifecycle Focus 12.1 Broad Cost Leader A Broad Cost Leader strategy maintains a presence in all segments of the market. The company will gain a competitive advantage by keeping R&D‚ production and material costs to a minimum‚ enabling the company to compete on the basis
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