food and hospitality industry from its current business of manufacturing of premium pens. INTRODUCTION Luxor Writing Instruments Private Limited (LWIPL) is the market leader of the premium pens segment in India .It has a market share of 60%; it has been in existence since the last four decades & consisted the widest range of pens with leading brands including Luxor‚ pilot‚ paper mate & parker. The pens industry in India had passed through various phases with the changing tastes and preferences
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Strategic Management Assignment No 1 Future that has already happened in Pakistan- Examples Submitted to: Mr. Asif Ayub Kayani Submitted by: Hina Ghafoor MBA121003 Submission Date: 08.05.2012 Muhammad Ali Jinnah University‚ Islamabad Ad Taken: Walls Badami ice-cream‚ latest one The main idea behind this advertisement is that Badami ice-cream adds to the happiness and joy of people and can be used as a dessert at any happy occasion
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PEN-PALS INDUSTRY OVERVIEW • The Indian writing instrument industry is estimated at Rs. 24 billion (organized presence Rs. 19billion). • Since the industry is price-sensitive‚ brand recall is critical. • The Indian stationery market is expected to grow 10% annually till 2012. • The low-price pen segment (Rs. 2 to 5) accounts for a large proportion‚ marked by the absence of brands. • Foreign brands dominate the premium segment (above Rs. 50 each). INDUSTRY STRUCTURE • Fragmented‚ marked
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Fulfilled heart An experience which taught me how to value life at its fullest‚ the day when I was informed about this activity I was actually in doubt if I would go or not; however‚ there was that feeling that pushes me to join. Then‚ the day had come‚ it was Friday afternoon where I packed my things and counted myself in. As we walked along the road towards the village‚ I have thought of those things that I left especially school works‚ but I made up a decision to let go of it for a while because
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Indiantelevision.com Team (1 May 2009 6:50 pm) MUMBAI: Lexi Pens‚ the manufacturer and exporter of pens in India‚ has tied up with M&C Saatchi Communications agency for their brand of World Pens. Lexi Pens is an internationally acclaimed manufacturer and exporter of high quality precision Tip Ball pens‚ Gel Pens‚ Metal Pens‚ Wooden Pens and Refills. All our pens are manufactured on state-of-the-art microprocessor controlled machines from Austria‚ Japan and USA and pass through systemized
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Linc Pens Case Study Fact File: 1. The writing instruments industry in India is estimated to be around ` 2100 crores with organized players accounting for huge chunk of market share of ` 1600 crores. 2. Linc is growing at rate of 20% against the industry average of 9% and is the second company from Kolkata after Emami to appoint Shah Rukh Khan as its Brand Ambassador will be soon rolling out campaigns and merchandise. 3. Linc commands 25% of the market share in Eastern India‚ 11% of the market
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Milton Reynolds (1892–1976)‚ an American entrepreneur‚ was born Milton Reinsberg in Albert Lea‚ Minnesota. He is most famously known for the manufacture and introduction of the first ballpoint pen to be sold in the U.S. market in October 1945. He was also inventor of the “talking sign” promotional placard for retail stores‚ sponsor and crewman on the twin-engine propeller flight that broke Howard Hughes’ round-the-world record‚[1] and among the first investors in Syntex‚ which pioneered the combined
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The poem I selected “Mother to Son” was written by the great African American poet Langston Hughes. Langston Hughes was born in 1902 in Joplin‚ Missouri‚ and grew up in Lawrence‚ Kansas‚ also living in Ohio‚ Illinois‚ and Mexico. He entered Columbia University‚ and upon leaving there in 1922 he worked on a freighter down the west coast of Africa and lived for several months in Paris before returning to the United States late in 1924. In his poem “Mother to Son”‚ Hughes compares a mother sharing her
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Vincent Freeman Buckman Lab Analysis Diane Enklemann 03/29/2010 The analysis of Buckman Laboratories kind of departmentalization used to operate the business made me come to the conclusion that it is a Customer Departmentalization. It was a hard choice because the departmentalization type was very close to the functional departmentalization‚ for it because the company acts as a means to produce chemical products as well as a knowledge engine with K’netix. A functional departmentalization would
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Maria Jacobson ENC 1102 Ehrlich‚ M 6:30 February 11‚ 2013 A&P Updike wrote A&P using Sammy as the protagonist and as an example of an unreliable narrator. He did not want the reader to mistake Sammy’s voice and thoughts for his own although he wrote the short story in first person narration. An example of it is that Sammy in the story said “once you begin a gesture‚ its fatal not to go through with it.” This is not Updike talking personally‚ this is what Sammy feels is right.
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