MKT 204 Principle of Marketing 2 Individual Assignment Fast food industry Swot Analysis Name: Ting Ze Kai ID: I11008551 Section: 5K1 Lecturer: Mr CHEAH SIN CHYE Table of Contents Company Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond
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Al-Khaimah‚ Fujairah. Sie benachbaren sich mit Oman im Esten und mit Saudi-Arabien im Westen und Suden. Sie besessen eine Gesamtflache von umgefahr 82.880 Quadratkilometer. [pic] ▪ Die PEST-Analyse PEST-Analyse steht fur "Political‚ Economic‚ Social‚ and Technological analysis" und beschreibt als ganzes die Makro-Umwelt-Faktoren eines Unternehmen‚ in unserem Fall einer Nation. POLITISCHE FAKTOREN Politische Faktoren sind‚ wie und in welchem Ausmaß eine Regierung in die Wirtschaft
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communications 10 Norwegian telecom becomes a public corporation 11 International expansion 11 The Telenor Group 2007 11 COMPANY VISION 12 Telenor Vision 12 Mission and Core values of Telenor 12 Make it Easy 13 Keep Promises 13 Be Inspiring 13 Be Respectful 13 External Environment Analysis 14 PEST Analysis 14 Political Analysis 14 Economic Analysis 16 Social Analysis 18 Technological Analysis 20 Competitor Analysis 21 Major Competitors 21 Market share of Competitors 22 Competitors
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Findings Company History The B&Q store is located at Mahon Point Retail Park Mahon Co Cork. It commenced trading in 2005 and is one of nine outlets in the Republic Of Ireland. Its first store opened in the Republic at Liffey Valley in Dublin in 2002. The company was founded by Richard Block and David Quayle in March 1969 and the first store was opened in Southampton Hampshire. The store was originally called Block and Quayle but was then shorted to B&Q. The owners wanted to offer their
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as ways of cataloguing the vast number of possible issues that might affect an industry. A PEST analysis is one of them that is merely a framework that categorizes environmental influences as political‚ economic‚ social and technological forces. Sometimes two additional factors‚ environmental and legal‚ will be added to make a PESTEL analysis‚ but these themes can easily be subsumed in the others. The analysis examines the impact of each of these factors (and their interplay with each other) on the
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Political Analysis Economic Analysis • Political stability • Risk of military invasion • Legal framework for contract enforcement • Intellectual property protection • Trade regulations & tariffs • Favored trading partners • Anti-trust laws • Pricing regulations • Taxation - tax rates and incentives • Wage legislation - minimum wage and overtime • Work week • Mandatory employee benefits • Industrial safety regulations • Product labeling requirements • Type
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PEST ANALYSIS Political- Hong Kong is politically stable‚ there would rarely be any political factors that will interrupt and slow down the company’s growth. Hong Kong doesn’t have goods and services tax so this allows McDonalds to have lower expenses and they can maximize their profit. The international operations of Mcdonald’s are highly influenced by the individual state policies enforced by each government. Economic- The economic collapse has caused Hong Kong to enter the recession stage in
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CASO: ZARA IT FOR FAST FASHION L OS P ROBLEMAS • Existe una indecisión por parte de los encargados en el área de sistemas en la empresa ya que hay diferentes puntos de vista sobre si se mantiene el sistema actual de ventas o se implementa uno nuevo. A continuación se mencionan algunos de estos puntos de vista. En caso de dejar el sistema actual: o Se utilizara tecnología obsoleta en las tiendas‚ la cual puede llegar a perder el soporte técnico ya que el único proveedor de esta tecnología puede
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• No organization or management structure. • Lack of professional employees Opportunity • Health conscious lifestyle trends. • High growth rate in food industry. • Increase demand in rural markets Threats • Coca Cola and Pepsi are international giants in beverage industry. • Price of sugar and sugar substitutes is rising. The Complications When we look at Pakola as a brand‚ it is almost 60 years old and has a strong heritage behind it. It also is one of the oldest national brands in
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Pest Analysis On Nokia - December 2nd‚ 2010 Nokia Corporation (Finnish pronunciation: [nki]) (OMX:NOK1V‚ NYSE: NOK‚ FWB: NOA3) is a Finnish multinationalcommunications corporation that is headquartered in Keilaniemi‚Espoo‚ a city neighbouring Finland’s capital Helsinki.[3] Nokia isengaged in the manufacturing of mobile devices and in convergingInternet and communications industries‚ with over 123‚000 employeesin 120 countries‚ sales in more than 150 countries and global annualrevenue of EUR 41
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