SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey‚ who led a research project at Stanford University in the 1960s and 1970s using data Strategic Use: Orienting
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JOLLIBEE PHILIPPINES BUSINESS PLAN Evelyn A. Gaspar BSBA – IV AM Description of Business Jollibee is a well-known fast-food restaurant in the Philippines offering food great tasting and great value food. It has attained success from its humble beginnings. In 1975‚ Tony tan Caktiong‚ the founder of Jollibee and his family opened up a Magnolia ice cream parlor in Cubao‚ Quezon City. Sometime in 1978‚ Caktiong and his brothersand sisters engaged the services of a management consultant‚ Manuel
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“SWOT” Analysis Ryan Beerthuizen October 10‚ 2007 Executive Summary My business consists of collecting and hauling scrap to the scrap yard. My target market from a selling point is local scrap yards and from a purchasing point anyone who may have scrap metal‚ which could be anyone from governments officials to single mothers. My strategy is to use my knowledge of scrap metal and recyclable materials assist me in the purchasing‚ sorting and selling of scrap metal as well as the physical
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carry out an analysis of the market in w hich the product or service will be offered. This will provide details of the needs of the market so that the product or service can be targeted at the correct market and in the correct way. Figure 3.2.1 shows the overall marketing planning process. To understand the market‚ we use a SWOT analysis. The extensive marketing audit - comprising both internal and external analysis - will enable the particular company to put together a SWOT analysis for the business
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History of Jollibee In 1975 Tony Tan and his family opened a Magnolia Ice Cream parlor in Cubao. Sometime in 1978‚ Tony Tan and his brothers and sisters engaged the services of a management consultant‚ Manuel C. Lumba. Lumba shifted the business focus from ice cream to hotdogs‚ after his studies showed that a much larger market was waiting to be served. Lumba became Tan’s last business and management mentor. The Jollibee mascot was inspired by local and foreign children’s books. Lumba created the
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EXECUTIVE SUMMARY Jollibee was able to attain a competitive advantage over McDonald ’s by doing two things: (1) Retaining tight control over operations management‚ which allowed it to price below its competitor and (2) Having the flexibility to cater to the tastes of its local consumers. While Tony Kitchner was hired to develop these competitive advantages abroad‚ his international strategy of "planting the flag" and "targeting expats" was executed haphazardly and resulted in losses for the firm
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Philippines could also be applicable to the international market. These stores should be particularly targeted towards the Filipinos working overseas. b. Increase depots in the domestic and other countries JFC could establish additional depot near Jollibee stores. Through this‚ they could be able to reduce logistics costs thus leading to cost efficiency. Such a measure will ensure the freshness and high quality of the products that they will deliver to the international stores. In addition‚ they could
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Jollibee and its Strategic control over its subsidiaries International Business and Politics: 2012 Word count: 1583 Pages: 6 1. Introduction Anil K. Gupta and Vijay Govindarajan argue in their article‚ “Knowledge flows and the structure of control within multinational corporations”‚ that mainly all previous research on strategic control within multinational companies (MNCs) has paid attention to why these choose to go abroad. They instead argue that for successful offshore business
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Tingzon pondered an analysis of demographic trends in California. As the new head of Jollibee’s International Division‚ he wondered if a Philippine hamburger chain could appeal to mainstream American consumers or whether the chain’s proposed US operations could succeed by focusing on recent immigrants and Philippine expatriates. On the other side of the Pacific‚ a possible store opening in the Kowloon district of Hong Kong raised other issues for Tingzon. While Jollibee was established in
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cover‚ ½ drain tray‚ vanadium knife‚ chopping board Recta file‚ bastard ½"‚ recta file holder‚ stockpot 20 cm (sanitizing) Catsup: Catsup dispenser red‚ pitcher plastic w/ cover Others: Measuring pitcher (sanitizing)‚ wire whisk‚ aluminum tray‚ jollibee red tray‚ hot pan 2 ½ x ½ 100ppm container‚ stainless burger wheel SBD: 1/6x4 pan‚ plastic f5 container (parts traex)‚ plastic s2 container (open pack sbd)‚ plastic f3 container (sbd leftover)‚ 1/6x4 pan (ice)‚ spatula 1905 (L)‚ 1901 (M)‚ 1903
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