SWOT analysis A SWOT analysis‚ with its four elements in a 2×2 matrix. A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths‚ weaknesses‚ opportunities and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product‚ place‚ industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable
Premium Marketing SWOT analysis Market research
SWOT Analysis The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for Strengths‚ Weaknesses‚ Opportunities‚ Threats. The SWOT analysis headings provide a good framework for reviewing strategy‚ position and direction of a company or business proposition‚ or any idea. Completing a SWOT analysis is very simple. SWOT analysis also works well in brainstorming meetings. Use SWOT analysis for
Premium SWOT analysis Strategic management PEST analysis
and economical environment. SWOT Analysis This is the process of analysing the strengths weakness opportunities and threats that an organisation is facing. An idea becomes an opportunity because of its strengths and weaknesses. Given the present scenario in the external environment‚ a company has to decide what shall be its strategy with regard to new ventures. Every market has certain threats and opportunities. Analysis of these will help in better decision making. SWOT Analysis helps to assess developing
Premium Management Marketing Strategic management
Biotherm is a European brand that launched in 1950 by Mrs. Jeanine Marissal. Its brand name is meaningful‚ which is integrated by two words. “Bio” drives at bio chemical technology and “therm” drives at spa‚ which means the perfect fusion of technology and natural to nurse people’s skin back to health and strong. Biotherm builds up with several strengths but also some weaknesses and it is facing some opportunities and threats‚ which I will analysis below. To start with‚ strengths are internal
Premium Brand management Brand Trademark
Contents Page Section Page Number 1 Introduction 2 2 External Environment 2 2.1 P.E.S.T. Analysis 2 2.1.1 Political/Legal 2 2.1.2 Economic 2 2.1.3 Social/Cultural 2 2.1.4 Technological 2 2.1.5 Key Drivers for Change from PEST Analysis 3 2.2 Porters Five Forces Analysis 3 2.2.1 Introduction 3 2.2.2 Threat of Entry (Medium to low) 3 2.2.3 Buyer Power (Low) 4 2.2.4 Supplier Power (Low) 4 2.2.5 Threat of Substitutes (Low) 4 2.2.6 Competitive
Premium Strategic management Economics
LVMH Moet Hennessy Louis Vuitton is one of the world’s leading luxury goods companies. It operates in wines‚ spirits‚ fashion goods‚ leather goods‚ perfumes‚ cosmetics‚ watches‚ jewelry and retailing. The company is the largest and most widely spread luxury goods company‚ with a strong brand portfolio and distribution skills. However‚ Mr. Arnault is not sure if LVHM is heading in the direction that he wants. Strengths LVMH’s prestige brand focus is a key foundation of the group’s strategy. It has
Premium LVMH
Weakness The downturn in the international financial crisis has compounded Australia’s tourism industry. Relevant departments recently predicted that Australia will be reduced by inbound tourists this year‚ more than 4% the past 20 years Australian tourism industry is facing the most severe blow. Australian Bureau of Statistics data released ‚2007-2008 Australian tourism contribution to gross domestic product was 3.6%‚ while this proportion was 4.7% previously. Therefore‚ the tourism industry
Premium Management Marketing Mind
Subject: The role of human resource function in a successful organisation. Contents page Page numbers Introduction Task 1 An outline of the Human resource functions Task 2 - Workforce planning Task 3 - Key recruitment documents Task 4 The importance of training & development Task 5 - Performance management Main body Task 6 An overview of the HR function at Tesco Task 7 In depth investigation of Performance Management Task 8 Interpreting Labour
Free Employment Discrimination
BMW AG (an acronym for Bayerische Motoren Werke AG‚ or in English‚ Bavarian Motor Works)‚ is an independent German company and manufacturer of automobiles and motorcycles. BMW is the world’s largest premium carmaker and is the parent company of the BMW MINI and Rolls-Royce car brands‚ and‚ formerly‚ Rover. The company’s tagline in English is currently "The Ultimate Driving Machine." The original German slogan is "Freude am Fahren"‚ which translates to "Joy in Driving" in English. BMW’s main
Premium BMW
Top 10 fast-food restaurants By Ching M. Alano (The Philippine Star) Updated July 17‚ 2008 12:00 AM With today’s fast-paced lifestyle‚ fast food is the fastest way to satisfy hunger pangs. It’s comfort/convenient food that’s good for the soul — and kind to the pocket‚ too. To literally grab a bite to eat‚ you need not look far because fast-food restaurants are all over the country — there’s probably one smack in the center of your neighborhood. Indeed‚ we’re fast becoming a fast-food nation
Premium Hamburger Fast food KFC