1. Introduction to the Company providing an overview or outline of the report with Organizational-level mission and objectives ( a page or two) Company: SimplySiti - Overview SimplySiti Sdn. Bhd.‚ known as SimplySiti is a cosmetic line founded by a Malaysian artiste‚ Siti Nurhaliza in March 2010 with the headquarter in Kuala Lumpur‚ Malaysia. Arrival of SimplySiti The Skin and Make-Up A global research medical aesthetics company‚ and SimplySiti‚ a prestige beauty brand created under the
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their useful advice at various stages. Last but not the least ;I would like to thank the almighty god for the blessings . (Prashali Sachan) Executive Summary About the project Within a short span of the last five six years‚ the use of cosmetics by Indian consumer has increased significantly with more and more women taking greater interest in personal grooming‚ increasing disposable incomes‚ changing life styles‚ influence of satellite television and greater product choice and
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.........................11 Major Products and Services............................................................................18 Revenue Analysis...............................................................................................19 SWOT Analysis...................................................................................................20 Top Competitors.................................................................................................26 Company View..........
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Cherie Cosmetics Case Analysis I. Statement of the Problem How can Cherie Cosmetics improve the operations and marketing of the Elegante division? How can the communications between the operations department and Elegante division be improved for better coordination? II. Areas of Consideration Cherie Cosmetics is a wholly-owned subsidiary of the International Cherie Company of New York. The company is directed by Ralph Nolk and has four distinctive product lines each headed
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Revenues from cosmetic industry are always rewarding. The beauty and health market in Malaysia is growing rapidly. According to trade sources‚ the cosmetic and toiletries industry recorded retail sales of $857 million in 2006‚ while sales volume is forecast to hit $1.1 billion by 2010. Skincare products attributed more than 20% of this. Malaysian consumers prefer to use imported skincare products as they associate them with higher quality as oppose to local products. As the local cosmetic industry
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analysed to see if any changes in the macro environment of The Occitane will have an impact on competitiveness or not. The Occitane en Provence’s competitors will be presented by a strategic group map‚ of the most relevant industry‚ like Body Shop. The SWOT analysis will reveal if there are lot of barriers or not‚ that is to say if Occitane en Provence is in danger in front of possible competitors. As a contribution to the analysis‚ further strategic management framework will be provided for an in-depth
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well known cosmetic brand in Korea. The vibrant pop colors of 3CE lipsticks has been regularly featured in many Korea dramas such as the most current and talked about‚ My Love From The Star‚ featuring actresses‚ Gianna Jun and Yoo In-Na. We have come out with many different ways to bring about brand awareness with launching of the new store in Singapore. We will be having the 3CE prelaunch VIP party at the store. I.T group has collaborated with Stylenanda to bring in their cosmetic line to Singapore
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it’s uniform global marketing theme‚ which capitalize on the “New York” look and focus on young demographic‚ whether it still effective in India? and what price strategies are contributing for Maybelline in India market? After this I will present a SWOT analysis of a firm’s current situation and identify problems and opportunities. At last stage‚ I will give the solution ways and implementation plan to this case. Current background Maybelline is an American makeup brand sold worldwide and owned
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1. REVLON INC. EXISTING VISION AND MISSION Vision Provide glamour‚ excitement and innovation to consumers through high-quality products at affordable prices Mission To emerge as the dominant cosmetics and personal care firm through the twenty-first century by appealing to young/trendy women‚ health-conscious women (skin care)‚ and older women with its variety of brands 2. NEW VISION AND MISSION STATEMENTS FOR REVLON INC. Vision To be wellknown and accepted as the high value
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which is Safi For Men. Safi For Men concern of the men consumers who really care about their appearance or well known as metrosexual guys. In this marketing plan‚ we provide the information included the company description‚ strategic focus and plan‚ SWOT analysis‚ industry analysis‚ competitor analysis‚ consumer analysis‚ product-market focus‚ marketing program as well as marketing budget planning. In the end of this marketing plan‚ we provide a few pictures of our new products as the appendices.
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