Report Company: Sasa International Holdings Limited Topic: Discuss the environmental forces and their impact to this company So Yuen Ling Introduction Sa Sa International Holdings Limited is a leading cosmetics retailing group in Asia. Listed on The Stock Exchange of Hong Kong Limited in 1997 (Stock Code: 178). The company was founded by Ms. Eleanor Kwok and her husband Mr. Simon Kwok in 1978. Headquarter is in Chai Wan‚ Hong Kong. As of February
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outside of the United States making up 43% of sales in 2006. Their product categories include skin care‚ cosmetics‚ personal care fragrance and professional products. Some of the companies most recognized brands are‚ Revlon‚ Ultima II‚ ColorStay‚ Almay‚ Charlie‚ Flex‚ Mitchum‚ Jean Nate’ and Color Silk. REVLON‚ INC. MISSION STATEMENT: “Revlon’s long-term mission is to emerge as the dominant cosmetics and personal care firm in the twenty-first century by appealing to young‚ trendy women‚ healthy conscious
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Ranganathan in 1983 as an extension to his family owned business of small-scale pharma packaging and cosmetic manufacturing in a small coastal town Cuddalore in Tamilnadu. He has started it in Chennai as Chik India. It changes its identity twice on its way. Cavinkare became Beauty cosmetics Private Limited in 1990. In 1998 it became Cavinkare Private Limited with the aim of going beyond cosmetics‚ and offering a wide range of consumer products. Cavinkare has its businesses in personal care‚ soaps
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Sephora company research paper Company overview Sephora is a French brand and the biggest cosmetics retailer in the world. In 1969‚ Dominique Mandonnaud built the first Sephora store in French Limoges. He chose an open-sell environment to sell his cosmetics. In his store‚ customers could experience a totally different shopping journey like visiting and exploring a beautiful cosmetics free land. His special selling model was very popular in that time‚ and then he opened couple of chain stores. Until
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October 22‚ 2008 Table OF CONTENTS Revlon Vision Statement…3 Revlon Executives…3 History…4 Brand Overview…4 Target Market Approach…5 Audience Profile…5 Audience Purchasing Process…5 Competitive Analysis…6‐8 SWOT Analysis…9‐10 Barriers to Purchase…11 Marketing Objectives & Strategies…12‐13 Market Growth…14 Works Cited…15‐16 2 Vision statement To provide glamour‚ excitement and innovation to consumers through high‐quality
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implants to face lifts and rhinoplasty‚ people can experience an amazing confidence boost on one level and feel that their body looks more proportional on a physical level. Here‚ we’ve listed some of the major benefits people can experience from having cosmetic surgery: Increased Confidence Once of the most obvious benefits of plastic surgery is a boost in ones self confidence. By rectifying something that was once holding you back‚ you can feel an almost instant confidence boost which can have a positive
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: World Sales Performance of Company’s Major Markets 5 4. COSMETICS AND TOILETRIES BUSINESS OF MARY KAY INC 5 4.1 Cosmetics and Toiletries Business Development 5 4.2 Cosmetics and Toiletries Net Sales & Profits 6 Table 5 Mary Kay Inc: Cosmetics and Toiletries Sales 2001-2004 7 5. MARY KAY INC PERFORMANCE IN COSMETICS AND TOILETRIES 7 5.1 Competitive Context 7 5.2 Company World Market Shares 7 Table 6 Mary Kay Inc: World Cosmetics and Toiletries Shares & Rankings by Sector 2001-2004 8 5.3
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oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin. Based on the SWOT analysis of Tea Tree Concealer‚ it mentions that Tea Tree Concealer needs to be more popular and needs to uses the gender segmentation that to enlarge the market with the men’s market because the demand of men’s cosmetics market is increasing especially of the concealer. Therefore‚ the marketing objectives are to enhance the promotion of Tea Tree Concealer
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COMETIC INDUSTRY Cosmetics (colloquially known as makeup or make-up) are care substances used to enhance the appearance or odor of the human body. They are generally mixtures of chemical compounds‚ some being derived from natural sources‚ many being synthetic. In the U.S.‚ the Food and Drug Administration (FDA)‚ which regulates cosmetics‚ defines cosmetics as "intended to be applied to the human body for cleansing‚ beautifying‚ promoting attractiveness‚ or altering the appearance without affecting
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Introduction L’Oréal is the company that I choose to be discussed. The reason why I choose this company is because they are the world leading cosmetic and beauty product’s company and they have a strong strategy for me to discuss on. L’Oréal is a cosmetics and beauty products’ company and it was founded at Clichy‚ France in 1909. Eugène Schueller is the founder of the company‚ who became an instructor at the Sorbonne after completed his study in the Institute for Applied Chemistry in Paris. L’Oréal
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