Carla Gianelle T. Abril Marketing Segmentation Behaviour Occasion: Regular Occasion Benefits: Inexpensive‚ good quality cosmetics User Status: Potential Users‚ first time users‚ regular users Usage Rate: Heavy-Light Loyalty Status: Heavy-Light Readiness Stage: Product desire‚ Awareness Attitude toward Product: Interesting Geographics Regional: NCR (National Capital Region) Exact City: Metro Manila‚ Philippines Population: 11‚ 855‚975 Male: 5‚ 781‚807 Female: 6‚015‚066 Female (Age 14-35):
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more than 500 brands‚ including The Body Shop‚ Maybelline‚ Biotherm‚ Cacharel‚ Giorgio Armani Perfumes & Cosmetics‚ Vichy‚ and Ralph Lauren Fragrances. While the company started off with solely producing hair products‚ it now offers thousands of different products around the world‚ varying from make-up to perfumes to skin and hair care products‚ making it the leader in the global cosmetics market. Current status The firm’s total revenues accounted for 19.5 billion dollars in 2010‚ with net profits
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Estee Lauder 2011 Case Study 1. Case Abstract This case study is about the cosmetics industry. The Estee Lauder Companies Inc. (Estee Lauder or "the company") is a globally recognized manufacturer and marketer of makeup‚ skin care‚ fragrances and hair care products. The company operates in the Americas‚ Europe‚ the Middle East and Africa‚ and Asia Pacific. It is headquartered in New York City‚ New York and employed about 32‚300 people as of June 30‚ 2011. The company recorded revenues of $8‚810
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individual’s decision about buying something.They symbolise their fantasy and dentify with them. If there favourite star‚ sportsman or model is promoting a product‚ they would buy it irrespective of its utility and need. Revlon is a leading cosmetic brand world wide‚ instead of one promoter‚ the brand has a promoter for each country. Halle Berry a Miss America promotes the brand in Usa‚ the american women identify her and are in awe
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range of cosmetics Elmiplant. Elmiplant constantly looking for what nature provides better natural extracts combine to create safe and effective cosmetic products for all skin types. Skin health is the main concern‚ so their formulas do not contain parabens. Furthermore‚ all products are dermatologically tested to prove compatibility with the skin‚ and reported effects of each product. The Elmiplant company has a website you can visit at http://www.elmiplant.ro/ WHAT ARE COSMETICS? Cosmetics (also
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Summer Internship Project On Competitive Analysis Of Face Wash And Fairness Products Company‘s Name: Ratan Ayurvedic Sansthan Submited By Dimple Jethwani MBA Marketing Under The Guidance Of Prof. Rahul Gupta Marketing Head‚ Kengeri Campus DECLARATION I‚ Dimple Jethwani‚ hereby declare that the project report titled “Comparative Analysis of face wash and Fairness products submitted as the partial fulfillment of the requirements for the achievement of the Master of Business Administration (Marketing)
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corporation to take care of their own employees has resulted in L’Oreal being rated by the European business school students as The Employer of Choice for the year 2006 (L’Oreal Corporation‚ n.d.). With over a century of experience in the cosmetics industry‚ L’Oreal has established 19 global brands and produces them in 40 factories across the world. These factories are all state of the art and ISO 140001 certified and all of their industrial sites are audited with the standard SA 8000 (L’Oreal
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husband‚ Joseph Lauder in the year 1946 which manufactures and markets four cosmetic product lines namely skin care‚ make up‚ fragrances and as well as hair care products. These products are sold over 150 countries worldwide under brand names that include Estée Lauder Clinique‚ Origins‚ MAC‚ Bobbi Brown‚ Aveda and even Lab Series just to name a few. Not only that‚ it also has global licenses for fragrances and cosmetics under the brand name of Tommy Hilfiger‚ Donna Karan (DKNY)‚ Michael Kors as well
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Summary Bare Escentuals‚ Inc. is an innovative cosmetic company in the United States and the leader in mineral-based cosmetics. They sell not only in the United States‚ but also internationally in four other countries: UK‚ Japan‚ France‚ Germany‚ and Canada. However‚ we are seeking to expand into the Southeast Asia region; specifically‚ Bangkok‚ Thailand. The country is considered to be an emerging economy in the take-off stage. The cosmetic market in Thailand is rapidly growing and new entrants
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analysis 7. FINDINGS 8. conclusion 9. limitations 10. RECOMMENDATION 11. BIBLIOGRAPHY 12. ANNEXURE INTRODUCTION INTRODUCTION: L’Oreal is the global leader in cosmetics‚ with 25 brands. They have 5 key areas of expertise − hair care‚ hair colorants‚ skincare‚ make-up and fragrances. There is a huge motive behind the study of L’Oreal.
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