an introduction and a conclusion. In the first part I studied the global marketing strategy of Danone. Firstly at an international level‚ secondly at a local level with the exemple of its development in the United States. In the second part I made an external and internal analysis of the group . I used the SLEPTS analysis for the external environment. For internal environment I used the SWOT method and the 4P. To define precisely its environment‚ I studied its competitors and I used the Porters
Premium Marketing Developed country Strategic management
Danone was founded in 1919 by Isaac Carasso in Spain. Groupe Danone is a world market leader in dairy products. The company has been successful in knowledge management through all level of business. The company created ways of transferring and sharing knowledge throughout the company and between employees from around the world as the company has implemented a concept called the “Networking Attitude”. As a global company‚ Donone had to face many challenges‚ such as building information to employees
Premium Knowledge management
Wahaha Versus Danone : a) The Joint-Venture : 1- Analysis of the conflict between Danone and Wahaha: In an interview with internet portal Sina quoted as saying‚ Zong Qinhou‚ boss of Wahaha Group‚ the first Chinese beverage producer Danone owns 51% of which‚ called the Chinese government "to enact rules to protect domestic companies from malicious acquisitions "‚ denouncing the takeover attempt of subsidiaries of his company by the French. Verbal attacks against Zong Danone represent
Premium China Joint venture Strategic management
Corporate Strategy Project DANONE Danone is a Paris-based multinational company engaging in the production of food and drinks. With revenues of more than 17bn Euro and over 100 000 employees in around 80 countries worldwide‚ it considers itself to be the world leader in fresh dairy products and bottled water. The corporate history shows the enormous adaptation capacity of the company over time. Founded in 1919 in Barcelona and starting operations in France few years later‚ Danone moved to the United
Premium Yoghurt Dairy product Milk
------------------------------------------------- CONTENTS PAGE introduction 3 literature review 4 swot analysis 4 external factors 4 organizational structures 5 hofstede’s theory 5 cultural elements 5 motivation 6 danone’s analysis 7 I- strategic analysis 7 1- DANONE’s industry 7 2- swot analysis 8 3- exploring new opportunities 11 II- organizational analysis 12 1- external factors 12 2- DANONE’s organizational
Premium SWOT analysis Organizational culture
Groupe Danone is a French consumer-goods company headquartered in Paris. The multinational operates in all five continents‚ 120 countries‚ employing 90‚000 people in four business lines: Fresh Dairy Products‚ Water and Beverages‚ Baby Food‚ and Clinical Nutrition. Its revenues in 2006 were 14 billion euros making it the third largest company in the sector only after Kraft and Nestle. The organizational structure at Groupe Danone is highly decentralized. The country Managing Directors are empowered
Premium Knowledge management Management
Grameen Danone Grameen Danone Foods‚ popularly known as "Grameen Danone" is a social business enterprise which‚ launched in 2006‚ has been designed to provide children with many of the key nutrients that are typically missing from their diet in rural Bangladesh. This is run on ’No loss‚ No dividend basis. During his visit to Paris‚ France‚ in 2005‚ Professor Muhammad Yunus‚ the founder of Grameen Bank was invited by Franck Riboud‚ the chief executive officer of Groupe Danone (known as Dannon
Premium Muhammad Yunus Grameen Bank Bangladesh
SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
Premium SWOT analysis Strategic management Management
BRIEFING ST 1 (England) DIRECTORS’ BRIEFING SWOT analysis SWOT analysis looks at your strengths and weaknesses‚ and the opportunities and threats your business faces. By focusing on the key factors affecting your business‚ now and in the future‚ a SWOT analysis provides a clear basis for examining your business performance and prospects. This briefing outlines: x B Brainstorm the issues. Ask everyone to identify any strengths or weaknesses they feel the business has‚ and any opportunities
Premium Management Marketing SWOT analysis
SWOT This is used to help focus activities into areas of strength and where the greatest opportunities lie. This is used to identify the dangers that take the form of weaknesses and both internal and external threats. The four attributes of SWOT analysis: Strengths - What are the advantages? What is currently done well? (e.g. key area of best-performing activities of your company) Weaknesses - What could be improved? What is done badly? (e.g. key area where you are performing poorly) Opportunities
Premium Strategic management SWOT analysis