RESEARCH REPORT KOTU fashion accessories Shop Attract and keep loyal customers more effectively INTRODUCTION According to Minh Tam (2012)‚ there was an increase by 17.3% in the total retail sales of goods and services in Vietnam‚ which was VND195.1trillion during 2012. This is a lower growth but still considerable comparing to the previous years‚ which often remained 20-22%. Therefore‚ Ms. Mai Thuyen Thuyen‚ the owner of KOTU Shop (KTS)‚ stated in an interview on 6 March 2013‚ that since
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Forecasting: ABC Flower Shop Patrick Moran MGMT415-1104A-03: Global Operations Management American Inter-Continental University October 29‚ 2011 Abstract In this paper‚ we will discuss a quantifiable method of forecasting called moving averages. Forecasting entails comparing historical values to predicted values for the future. 3-day and 5-day moving average calculations using Excel will be explained as well as a graph based on the forecasted values will also be shown. Finally‚ a method
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Example of a Small Business Performing a SWOT Analysis By Gina Abudi‚ on August 4th‚ 2011 Learn more about performing a SWOT analysis before reading the case study. Background The three members of the leadership team at a small marketing consulting firm were interested in expanding their offerings to their clients. Currently the firm has 20 employees (including the three members of the leadership team) many of whom are consultants with the balance being administrative and marketing staff. The
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A Business Plan – Readymade garment shop Submitted as an Internship Project Report In partial fulfillment of the requirements for the Award of degree of Master of Business Administration 2009 – 2011 Submitted by Guided by Esha Sharma Lokinder Kumar Tyagi (Internal Guide)
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4sent Malaysia tourism industry SWOT analysis Edit 0 0 6… Now a days tourism industry in malaysia had been grow alot and its become one of the majjor attraction for polititions and economist in Malaysia‚as below we want analys this industry according to the SWOT analysis. Strenghts • One of the strenghts is that the most of people in malaysia understand English language so they can communicate with tourists. • Because in Malaysia there are 3 diffrent culture living together so tourists
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Provide an example of a company (from any industry) that successfully integrates marketing strategy into its overall business strategy‚ mission and vision. Or‚ give an example of a company whose marketing strategy doesn’t fit well with its business strategy‚ mission and vision‚ and explain why this is so. MT 2: Sources of Innovation One of the most popular tools in any marketing plan is a SWOT analysis. The following website http://www.marketingteacher.com/ has many interesting examples of SWOTs
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Preface Throughout the past block‚ MRT Management has been working on a business plan which from MRT Management prospective will have great an opportunity to become a successful business. MRT had to implement all the knowledge gained during the past three years at the Hotelschool The Hague in order to accomplish this report. Furthermore‚ personal experience and knowledge as well as intensive research were the foundation of this report. The following Business Plan is written for the benefit of
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Nike Debate Business Aspect: ⦁ Nike is a business and their priority is to minimize cost and maximize revenue for its public shareholders ⦁ COUNTER AGRUMENT: Instead of attacking Nike‚ protest against taxes and regulations that lower the firms return on invested capital‚ leading to lower wages for the employees? (mise.org) ⦁ COUNTER AGRUMENT:Why dont we make Nike shoes in America? Shoe business in the U.S. has been non profitable since 1984. Nike had two factories in Maine and New Hampshire but
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1. Identify and describe Potbelly’s strategy in terms of product (present or new) and market (present or new). Potbelly’s strategy in terms of product is to offer all sandwiches at one price regardless of what comes on the sandwich. All of the meat is sliced fresh in the store‚ milkshakes are handmade‚ and cookies are freshly baked on site. The company hires nice people because they sell an experience‚ not just a sandwich. Potbelly is focused on selling good food‚ having a nice environment
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Laba Bubble offers a full laundry and dry cleaning service that caters to the laundry needs of its customers in Muntinlupa City. It has been in the industry for more than 6 years and has steadily improving its operations while maintaining a good number of its customers. This analysis focuses on the five forces identified by Michael Porter which influences an industry. These forces are: potential entrants (barriers to entry)‚ threat of substitutes‚ bargaining power of buyer‚ bargaining power of
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